S06 EP37: Instagram DM Automation: the Next Big Audience Conversion Channel for eCommerce w/ Mike Yan

2X eCommerce Podcast

On today’s episode, Kunle is joined by Mike Yan, Co-founder and CEO of ManyChat, a chat-focused omni channel communication platform trusted by over 1 million businesses.

We all know business and almost everything is mobile-first nowadays. Apps like Instagram and Tiktok have stolen a lot of Facebook’s thunder. Indeed Instagram is predicted to drive more revenue in the US than Facebook in 2021. Instagram has also very recently allowed the use of DM automation tools.

These tools have added a new (and pivotal) element to the omni channel movement. Being able to automate DMs, and also include DMs in sequences along with email and SMS has the potential to turbocharge engagement and thus conversions.

In this episode, Kunle and Mike talk about how Manychat is focusing on chat to win the omni channel game. You will get to hear about why Instagram DMs are so effective, Unique case studies and strategies to automate DMs to build your list and boost conversions. This is a great episode for marketers and social media geeks.

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