Lizzie Horvitz: Become A Sustainable Entrepreneur

21st Century Entrepreneurship

Lizzie Horvitz is the CEO of Finch, a platform that rates products based on sustainability. The Finch platform takes in data from over 200,000 sources to provide accurate ratings for products and uses machine learning to ingest a bunch of attributes and then for each product will give a score based from one to 10. The Finch extension works on your browser and provides recommendations for products on Amazon. It allows you to make better purchasing decisions and also gets to know you as an individual so it can start recommending products you might like. With the increasing demand for sustainable and ethical consumer goods, Finch is positioning itself to be the go-to source for information on sustainable products. The company plans to achieve this by incorporating all the relevant certifications and aspects of sustainability into a one-stop-shop, both consumer-facing and b2b. This will allow consumers and retailers alike to easily find and compare sustainable products. In this episode, we discuss how the EU has stronger sustainability laws than the US and how this affects consumers. We also talk about how individual companies in the US are beginning to take steps in the right direction when it comes to sustainability. Finally, we introduce the Finch platform and how it can help you make better purchasing decisions. Tune in to learn more!