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Are you using the right strategies to get people excited about your marketing content? Daniel and Ciaran take a deep dive into the ongoing issues around creating great evergreen content that continually works. They explore keyword research techniques and how to create better-performing titles, so your stands out among other competing organic conten…
 
Earlier this week, ethical and global cosmetics brand Lush announced their intention to shut down their activity on multiple social media platforms. “The global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat until the platforms take action to provide a safer environment for users. This policy is rolling out across a…
 
If culture is the foundation of every successful brand, is your organisation fundamentally doomed? Does your organisation settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings? It doesn’t have to be like this. We speak to Mark Miller and Ted Vaughn, the cofounders of Historic Agency about their work as a brand str…
 
How well do your day to day emails work for you? How well do you think they work for those that receive them?! Do they bore or thrill? Do you always get back what you need? Face facts, a lot of those emails you rattled off in a hurry today were pretty awful and they probably had a lack lustre response. What if we could help you change all that? Wha…
 
How can you use App Store Optimisation to improve your app store rankings? With more than a million apps available on the Apple and Google Play stores, it’s hard for users to find the right one. It’s even more challenging for developers to get their apps noticed in this crowded marketplace. Leading global App Store search optimizer, Cindy Krum from…
 
Are you looking to transform your business? Digital transformation has been a hot buzzword in the world of business for a while now. It’s a term that describes how companies are using technology to change their operating models and become more agile, responsive, and customer-centric. But it can be hard to know where to start when it comes to digita…
 
One of the most exciting announcements at Apple’s June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users. For Apple Mail users it’s all great news on the privacy front but for marketing it creates some issues. This feature will radically change what you …
 
Recorded just before our summer break, Daniel and Ciaran share a few of their favourite digital marketing tools from our new toolkit. This new toolkit is a collection of marketing tools curated by Daniel’s students. The complete toolkit comprises some great tools that we have never mentioned before on the Podcast or Target Internet.com. We are givi…
 
Daniel and Ciaran interview Richard Lucas, a successful business and social entrepreneur from Poland. Joined with a live studio audience of students from the Digital Leadership Programme, we explore the intersect between marketers and the entrepreneurial class. Richard has an extensive background in investing in and supporting small and medium-size…
 
Daniel and Ciaran explore the challenges of email deliverability. It’s not enough to just send emails. You need to engage your subscribers from every possible angle, starting with their first impression when they open it up! The deliverability of your emails is heavily dependent on lots of things. For example, your list size and frequency and the c…
 
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