Кращі подкасти про Commerce Experience (2024)

1
OLLY on ECommerce’s Future: Simplicity Over Complexity 37:38

21h ago37:38

37:38

Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is…

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What’s All the Hype With Experiential Retail? 31:04

15d ago31:04

31:04

In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tou…

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Do More with Less: Crush Goals with a Small Team 21:01

29d ago21:01

21:01

In the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive. Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operati…

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Using Hershey's Approach to Unlock Digital Commerce Success 22:30

1M ago22:30

22:30

Marketing teams run a million miles a minute, but one central focus fuels those that win — impenetrable teamwork and a customer-centric approach that focuses on curating the shopping experiences that make sense to them. This unwavering dedication to understanding and meeting the ever-changing needs of their customers sets the stage for groundbreaki…

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Ep. 042 - Trademarks, IP and Customer Experience 11:14

2M ago11:14

11:14

Show notes: SellerSmile.com/042 Tools and resources: -- USPTO Learning Resources -- SellerSmile is your e-commerce customer service team. We offer a free 7-day trial! Browse our services at https://www.sellersmile.com/services/ -- Try Help Scout for your customer service, the same CRM SellerSmile uses, and get a $50 credit when you sign up through …

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Ep. 041 - Setting SPF, DKIM and DMARC Domain Records 12:44

2M ago12:44

12:44

Show notes: SellerSmile.com/041 Tools and resources: -- SellerSmile is your e-commerce customer service team. We offer a free 7-day trial! Browse our services at https://www.sellersmile.com/services/ -- Try Help Scout for your customer service, the same CRM SellerSmile uses, and get a $50 credit when you sign up through our link at https://helpscou…

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Retail Reimagined: Selling “Experiences” in the AI Era 33:28

2M ago33:28

33:28

How well do you know your customers? Yes, yes, you “know them.” You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level? In today’s episode of Commerce Experience, Jillian Borde, Market…

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Ep. 040 - Intro to Email Authentication 10:23

2M ago10:23

10:23

Show notes: SellerSmile.com/040 - Email authentication technology serves as a vital defense against phishing scams and unauthorized email impersonation. By implementing email authentication protocols, businesses can protect their customers and uphold their brand integrity. At its core, email authentication involves verifying the legitimacy of an em…

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Ep. 039 - 5 Best Practices for Your Customer Service Email Address 7:29

2M ago7:29

7:29

Show notes: SellerSmile.com/039 - Discover 5 essential tips to optimize your e-commerce customer service email address for success. From branded domains to email authentication, we've got you covered! Tools and resources: -- SellerSmile is your e-commerce customer service team. We offer a free 7-day trial! Browse our services at https://www.sellers…

1
Community and Commerce: Customer Engagement’s Two-Way Street 34:24

2M ago34:24

34:24

Elena links up with Desiree Natali, the innovative Director of Social Media at The Honey Pot Company, for a chat about community marketing, grassroots efforts, experimentation and testing, and much more. In marketing, one fundamental lesson remains true: embracing change and being open to trying new things is key. In this episode of the Commerce Ex…

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Ep. 038 - E-Commerce Customer Service 11:33

2M ago11:33

11:33

Show notes: SellerSmile.com/038 >>> Leave us a review and rating wherever you get your podcasts! Please and thank you. :) Have an inquiry related to the podcast?! >>> Email us: keepsmiling(at)sellersmile.com. This show is produced by SellerSmile, your e-commerce customer service team since 2017.SellerSmile

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Ep. 037 - What is "Customer Service"? 9:50

3M ago9:50

9:50

Show notes: SellerSmile.com/037 - Tygh answers the question "What is customer service" with several perspectives from industry leaders, Help Scout, Zendesk, Shopify and ChatGPT. Customer service is HUGE for any business so taking the right perspective on it can make all the difference. >>> Leave us a review and rating in iTunes, or wherever you get…

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Upskilling in AI: Insider Tips From Bloomreach Ambassadors 28:30

3M ago28:30

28:30

AI is the new hire you’ve always dreamed of. But the onboarding process is going to take some time. For the time being, your team’s knowledge and skillset will be the secret sauce to reaping the benefits of the AI technology that’s evolving in front of our eyes by the minute. Joining Elena on the Commerce Experience to talk about using AI in e-comm…

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Ep. 036 - Reintroduction to SellerSmile and the Podcast 6:04

3M ago6:04

6:04

What’s next? - Regular (weekly) helpful content for customer service teams, every Monday - Multimodal: video + audio + text! - Five minute timer, one take! Thanks for listening :) This show is produced by SellerSmile, your e-commerce customer service team. Stay safe and keep smiling! 🙂 Produced by SellerSmile…

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The Secrets to Becoming a Limitless Leader 39:56

4M ago39:56

39:56

What are the traits of a limitless leader, and how would you transform in 2024 if you tapped into this wisdom? Today, Elena is joined by Dr. Mary Hemphill, a leadership expert and development coach, author, and highly regarded communicator. She holds a PhD in Leadership Studies and has impacted nearly 50,000 leaders around the world with her transf…

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Pop Culture's Impact on Commerce 32:00

5M ago32:00

32:00

Join host Elena Kacan in her debut episode of Commerce Experience, as she sits down with Roxy Couse (Head of Strategy at Bloomreach) and Phillip Jackson (Co-founder of Future Commerce) to discuss the intersection of pop culture and online shopping. From Taylor Swift and Travis Kelce trends to the grandma chic aesthetic, this conversation unpacks ho…

1
TRAILER: A New Era for the Commerce Experience Podcast 2:20

6M ago2:20

2:20

Welcome to the all-new, Commerce Experience podcast. We're still bringing you must-hear insights, but now with a new host, Elena Kacan! Elena is a dynamic marketing strategist and community marketing manager with a passion for empowering data-driven creators and optimizers who are looking to take their game to the next level. Whether you're a seaso…

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Shifting Trends in Retail And A Look at Canadian Retail, with Michael LeBlanc 35:31

6M ago35:31

35:31

In this episode, we’re delving into the economic growth opportunities and challenges faced by retailers across North America, with a special focus on Canada. From the influx of immigrants to the transformation of skill sets and technology investment, we explore the evolving landscape of the retail industry. We’re joined by Michael LeBlanc, Michael …

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The Future of Retail And AI: Highlights from The Edge Summit Pt. 2 43:47

7M ago43:47

43:47

In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey. With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — fr…

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The Future of Retai And AI: Highlights from The Edge Summit Pt. 1 42:56

7M ago42:56

42:56

In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey. With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — fr…

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The Data-Driven Retail Transformation 32:30

8M ago32:30

32:30

The pursuit of simplicity often leads practitioners to oversimplify problems within the business. Today we explore how data can be leveraged more effectively to offer exceptional customer service. In this episode, Brian is joined by Eric Best, Founder & CEO of SoundCommerce, a commerce data solution provider that helps brands realize profitable e-c…

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The Undeniable Impact of AI on Marketing 17:20

8M ago17:20

17:20

Generative AI has been all the talk this year, and the speed at which things continue to evolve and the implications for commerce as a whole are fascinating. In this episode, together with a handful of guests, we are going to look at questions about how this AI evolution is being experienced by marketers today and what that may look like in the fut…

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Conquering New Markets And Navigating International Expansion 37:53

9M ago37:53

37:53

“I admire speed and companies that are able to execute fast because they will make a difference.” - Christian Maaß In this episode, we delve into the world of music, art, and digital commerce with Christian Maaß, CDO & MD at Thomann Music. Brian and Christian dive into the impact of the pandemic on creative pursuits, the challenges of entering new …

1
Navigating the Path to Composable Commerce 45:25

9M ago45:25

45:25

Composability is redefining technology, commerce, and user experiences, today we explore this fundamental shift and the innovation it unlocks. Today on Commerce Experience Brian is joined by Michael Harvey, Chief Technology Officer at Corra. Join us as we discuss: Headless architecture: decoupling front end and back end Composable solutions for enh…

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Navigating Transformation: For AI and Humanity with Sergei Ostapenko 53:04

10M ago53:04

53:04

Step into the future as we explore the dance between artificial intelligence and commerce unveiling paths toward transformation and superior personalization. Today on Commerce Experience Brian is joined by Sergei Ostapenko, President and CEO of Mira Commerce. Join us as we discuss: The Future of commerce with AI The human side of digital transforma…

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Generative AI: Redefining Digital Commerce as We Know It 17:46

10M ago17:46

17:46

Generative AI may be the most significant technology innovation to impact human culture and commerce since the iPhone launched in 2007, or for that matter, maybe the Internet itself. In this special narrative episode, Brian looks at the future of digital commerce and the ever-growing role that generative AI will play in the shopping experience. How…

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Considering the CDP: Maximizing Customer Insights and Driving Growth With Data 20:03

11M ago20:03

20:03

How can businesses effectively leverage Customer Data Platforms (CDPs) to gain a competitive edge in the e-commerce industry? Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce. Join us as we discuss…

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Unlock the Psychology of Your Customers with Monica Sharma-Patnekar 37:50

11M ago37:50

37:50

Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior? Today, Brain is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of custom…

1
Live From ShopTalk With Pete Franco, President of livingspaces.com 25:37

12M ago25:37

25:37

Straight from ShopTalk, it’s Commerce Experience! In this episode, Brian sits down with Pete Franco, President of livingapaces.com, live from the showroom floor at ShopTalk to discuss the best practices for procuring the right technology solutions. As someone with over 30-40 solution partners, Pete shares some of the lessons he's learned along the …

1
Have We Reached Peak Amazon.com? 24:07

1y ago24:07

24:07

For years Amazon has been an unstoppable e-commerce juggernaut with innovation mojo and an investment thesis that gave them license to spin Bezos’ legendary flywheel so fast that no one could keep up. But now? That mojo has turned to mush. Today, Brain explores the complex trap that sets Amazon up for a painful awakening. Join Brian as he walks us …

1
Women in Retail: Creating a Diverse and Inclusive Workforce That Succeeds 19:26

1y ago19:26

19:26

March is Women's History Month, and what better way to celebrate than by highlighting the achievements of women in retail and e-commerce? In this episode, we’re joined by a special guest guide, Amanda Elam, Chief Marketing Officer at Bloomreach, as she speaks with Vickie Bond Mrva — a marketing leader for some of the most notable brands (Apple, Wal…

1
Striving For Gender Equity and Representation in the Digital Age 27:23

1y ago27:23

27:23

E-commerce technology is one of the fastest-growing industries in the world. With its rapid growth, the industry has also faced a number of challenges pertaining to gender diversity and inclusion — and these challenges are ones faced by nearly every business today. In this episode, Brian discusses gender equity, representation, and inclusion with t…

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Ep. 035 - Tygh's Interview on The Checkout with Adii Pienar of Cogsy 44:18

1y ago44:18

44:18

This episode is a recent conversation I had with author and 3x founder, Adii Pienar. After building Conversio & WooCommerce, Addi is leading a company called Cogsy, making inventory management and financial systems for Shopify and Amazon sellers. In this conversation we review how SellerSmile got it's start and some interesting ideas around custome…

1
Decoding Delight and Delivering Amazing Customer Experiences 47:47

1y ago47:47

47:47

Some people view the grocery industry as a commodity, but at Lowes Foods a sense of fun, entertainment, and strong customer engagement has been fostered, differentiating the experience of shopping for groceries along the way. Today, we’re discussing the importance of creating customer experiences that surprise and delight with Tim Lowe. Tim is the …

1
Marketing to the Future: How to Sell to Gen Z 19:15

1y ago19:15

19:15

What does it take to market to and serve Gen Z effectively? What motivates them? What channels do they use? And how do they engage with brands? Join us as we explore the future of marketing and how to connect with the next generation of consumers. Tune into this special episode for discussions around: - Gen Z and Social Media - Pulling the Curtain …

1
Tools for Digital Transformation - with Google’s Amy Eschliman 39:14

1+ y ago39:14

39:14

The impact of digital transformation on retailers cannot be overstated. With tackling commerce in the digital age, there are countless priorities, but what must be prioritized to see success in 2023 and beyond? Today, Brian speaks with Amy Eschliman, Managing Director of Cloud Retail Industry Solutions at Google. Join Amy and Brian and they discuss…

1
The Power of a Loyalty Program, with Zsuzsa Kecsmar 45:02

1+ y ago45:02

45:02

According to the 2022 Global Customer Loyalty Report, 67% of companies want to increase their investment in customer retention, but what’s the top way to achieve this? Loyalty programs. Today, we’re discussing the current state of loyalty programs and how to get the most from your own with Zsuzsa Kecsmar. Zsuza is the Co-Founder and Chief Strategy …

1
Digital Transformation In Uncertain Economic Times, with Nils Weber 33:10

1+ y ago33:10

33:10

In these uncertain times, it’s crucial to see the digital commerce landscape with clear eyes in order to choose the right path forward. Today, we’re discussing e-commerce in Central Europe and the evolving trends in digital commerce with Nils Weber. Nils is the Founder & Managing Director at Valantic CX, a digital transformation consulting firm wit…

1
Ep. 034 - Bookkeeping for E-commerce with Nathan Hirsch of EcomBalance 30:37

1+ y ago30:37

30:37

In my conversation with Nathan, we discuss what he's up to now, three years after the FreeUp acquisition. He describes how he started EcomBalance and Outsource School during the pandemic, the nuances of bookkeeping and accounting for e-commerce businesses, and life as a new foster parent! Nathan has a ton of energy and a passion for customer servic…

1
How the MACH Alliance Can Transform Your Innovation Roadmap 47:03

1+ y ago47:03

47:03

While the all-in-one enterprise suite has become increasingly popular, it doesn’t come without its pitfalls. There are complicated update processes that can be expensive and time-consuming, they lack needed flexibility, and often companies are forced to choose between using outdated technology or accepting an update that may change the entire way t…

1
How Brands Can Adapt Their Creative Strategies for Rising Platforms 36:29

1+ y ago36:29

36:29

While Facebook and Instagram still dominate much of the paid social marketing space, competitors like TikTok and YouTube are gaining more and more real estate. The constantly-changing trends, platforms, and audiences make it seemingly impossible to nail down a creative strategy that can actually work. Lauren Schwartz, a Creative Strategist and Owne…

1
How Innovative Performance Marketing Can Transform Your KPI Focus 49:42

1+ y ago49:42

49:42

As the economy continues to shift, brands are frantically planning and strategizing for a potential downturn. Unfortunately, many companies are making cuts in the wrong areas, or basing their decisions on KPIs that don’t provide the correct information. So, where should brands be focusing with their marketing and content strategies, and how should …

1
Scaling Operations and Securing Financial Health in E-Commerce — A CFO’s Perspective 37:48

1+ y ago37:48

37:48

Without fulfillment, there is no product for the customer, no experience with your product awaiting them, and ultimately, no reason to sell a product. In this episode, we are exploring both domestic and international fulfillment and logistics with Brittany Smith, CFO at ShipBob, an international tech company that helps D2C e-commerce brands scale t…

1
Complexities in Cross-Border E-Commerce with Evan Wright 37:36

1+ y ago37:36

37:36

The process of scaling an e-commerce business internationally is tumultuous. Whether it’s tax and financial transparency regulations that vary from country to country or how you display pricing so that customers can make fully-informed buying decisions, there are a lot of potential pitfalls that companies can fall into that can have a seismic impac…

1
Conversational Commerce with Michael Ricci 49:25

1+ y ago49:25

49:25

Conversational Commerce may be on the rise in the US, but in many parts of the world, it’s already a normal part of everyday life. Across the globe, brands are engaging directly with their customers through text, WhatsApp, and other text-based apps, guiding them through the buying journey for everything from ordering a pizza to buying new clothes. …

1
Mobile App Success in Digital Commerce with Matt Hudson 45:56

2y ago45:56

45:56

While everyone is looking at how the metaverse will impact the future, mobile apps are still king of the hill for creating omnichannel customer experiences and assisting consumers through their buying journeys. How can mobile apps help businesses succeed in 2022 and what new and innovative features are just around the corner? Matt Hudson joins the …

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Ep. 033 - A Career in Customer Service with Jace of SellerSmile 34:51

2y ago34:51

34:51

Jace, from Marikina City, Philippines, has made her career in different roles related to customer service. From Cricket Wireless to e-commerce with Seller Labs and Snagshout where she met Michael and Tygh. Today, Jace is a Customer Experience Specialist at SellerSmile, specializing in account management and internal training. Full video interview: …

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The "Meh-taverse" Pt. 2: Tactical Insights For Brands Turning to Virtual Spaces 46:13

2y ago46:13

46:13

In this episode, we are continuing the discussion we started in our last episode on the Metaverse. In that episode, we looked at a high-level view of the Metaverse’s impact on digital commerce. In this episode, Johnny Rodriguez, Director of Strategic Innovation at Fresh Consulting and thought leader in the Metaverse space, joins the show to share h…

1
Ep. 032 - Digital Nomading and Remote Work with Yasine Honerkamp of SellerSmile 39:18

2y ago39:18

39:18

Show notes: sellersmile.com/032 This is a discussion with Yasine Honerkamp, a Customer Experience Project Manager at SellerSmile. We talk about how Yasine travels the world (Portugal, Spain, Morocco and more) while working in customer service. Yasine recounts how he had to adjust his life and travel plans after the COVID pandemic took affect. Suppo…

1
The “Meh-taverse” and What It Means For E-Commerce 28:27

2y ago28:27

28:27

In our ongoing “Take 10” series, Brian takes (at least) 10 minutes to share some perspective on current events, hot topics, and controversial issues within the commerce landscape. The metaverse fits in all three of those boxes, with gaming, NFTs, and AR and VR technology making waves seemingly day after day, it’s important for companies to measure …

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