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Welcome to Coaching Business Spotlight, the podcast that combines the excitement of a fun and inspiring conversation with the practicality of proven business strategies. If you're a coach looking to not only elevate your business but also nurture your own personal growth, you're in the right place. Hosted by Kat Knecht, a successful coach and author of the best-selling book "Evolve Your Coaching Business," this podcast is your go-to source for insightful discussions, enlightening stories, an ...
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Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants
Caroline Hull
Is your podcast bringing in leads for your membership, group programs and services? Or does it feel more like a hobby? As a podcast manager, strategist and consultant, I've seen the possibilities and benefits that podcasting for business can have, but how do you make sure your podcast is attracting your ideal clients and turning them into fans and clients? Welcome to Share, Strategize, & Shine, hosted by me, Caroline Hull, podcast Strategist and CEO of Wild Home Podcasting. I share my years ...
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Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs
Felter Unfiltered
You got into business because you're good at what you do... and now you're stuck marketing a business! If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. Hosted by Felter Unfiltered – the designer that non-designer's love!
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Are you sick of taking clients who make your life more difficult? You need to watch out for red flags from potential clients, so you can decide on the front end how to handle working together (or not work together at all!). Listen to this episode to find out: signs that a client might be difficult to work with or might not be a good personality fit…
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Do you feel like your content is aligned with your business objectives and goals? In today's episode, we explore how strategic content creation is not just about recording episodes; it's about ensuring each piece of content serves a specific purpose that supports your business goals. I'll be sharing insights into how the content you choose to discu…
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In this insightful episode, Kat Knecht explores a pivotal question for many aspiring and established coaches alike: "When do you quit your day job?" This question is not just about making a career transition into coaching, but about understanding the delicate balance between strategic planning and following one's soulful aspirations. Through person…
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Red flags you're giving to potential clients and referral sources – that are preventing them from booking or referring
28:02
Are you tired of getting ghosted by referrals, with no clear reason why they didn't book? Are your inquiries suddenly drying up? You might be giving potential clients red flags without realizing it. Listen to this episode to find out: Red flags you're giving at every phase of the client life cycle – from discovery to booking – and how to fix them H…
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Do you ever feel overwhelmed by your podcast? Systems are often overlooked as a piece of success for your business and podcast, but they can be a game-changer. And I’m not just talking about a spreadsheet, I’m talking about habits, your schedule, and everything that makes podcasting easy! In this episode, I’m sharing the importance of systems and I…
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How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm
44:28
Do you struggle to set and stick to your prices? Do you want to feel confident sharing and posting your prices? Kimberly Tara, owner of The Tara CPA Firm, joins me to give tips and strategies that will help you price your offers with confidence. Listen to this episode to find out: how we set and raise prices for new offers (and if we've ever lowere…
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When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be sitting in front of you…
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht dives deep into the art of marketing within the coaching business, but with a twist. She emphasizes that marketing doesn't have to be transactional or manipulative; instead, it can be a soulful and inspiring process that connects you with your passions, utilizes your strengths…
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Are you sick of being misguided by bad, out-of-touch, or unrealistic business advice? Do you want a real-life perspective on what actually works? Listen to this episode to find out: The business advice that led me astray when I was starting out and what I learned from it My take on if you can really scale a service-based business and how to start M…
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Can your podcast truly attract clients and leads for your business? The answer is “Yes!” Think of your podcast as a magnet pulling in potential clients. But to make it work effectively, it requires strategic alignment with your business goals. It's about building authority, nurturing leads, and converting them into loyal fans. In today's episode, I…
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Do you struggle to work with your clients' bad branding or bad-looking assets, and hate how it makes you look bad, too? Listen to this episode to find out: 6 reasons your client's stuff might look bad, and what to do in each scenario how consistency, legibility, and misaligned branding can negatively affect your client's bottom line how to have a c…
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Turning 40 can be a profound moment for reflection and growth. In this special episode of "Share, Strategize, and Shine," I’m celebrating my birthday by reflecting on what’s been an incredibly difficult and transformative year. In this episode, I’m sharing my experience as a 39 year old, encompassing physical recovery, mental health challenges, and…
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In this insightful episode, Kat Knecht sits down with Rodric Lenhart, a serial entrepreneur turned coach, to explore his transformative journey from entrepreneurship to coaching. Rodric shares his compelling story, starting from his humble beginnings selling golf balls and candy to fund his childhood desires, to establishing multiple successful bus…
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Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return. The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them. In this episode, I’m chatting with Megan Shields, the CEO of…
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How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well
37:43
Do you hate selling yourself and wish you could make effortless sales without feeling sleazy? Emily Conley, copywriter and owner of Emily Writes Well, joins me to give tips and strategies that will help you show up and sell your services with confidence. Listen to this episode to find out: the mindset shift you need to get more confident and comfor…
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Do you struggle with the loneliness and pressure of being a business owner? Listen to this episode to find out: Lessons and strategies I pulled from therapy that help me in my business 2 tactics that motivate me to get more work done How I deal with setbacks, disappointments, and perfectionism in business -------------------------------------------…
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Do you want to spend more time working with clients, and less time begging them to book? Listen to this episode to find out: the biggest mistakes that keep people from buying your offers (and how to fix them) how you're creating distrust with your audience without realizing it how to create urgency for your offers, so people book with you today Men…
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Have you ever experienced that moment of doubt creeping in just before hitting record on your podcast? It's that familiar sensation of uncertainty that whispers, "Can I really do this?" In this episode, I’m sharing the transformative power of confidence in podcasting. I dive deep into the relationship between purpose and confidence and share some a…
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Podcasting, when approached with a clear intention, can become a powerful tool for making a genuine impact. As business owners, it's essential to understand how our podcasts serve our larger objectives and how they contribute to our brand's identity. In this episode, I share why giving purpose to your podcast within your business strategy is so cru…
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In this episode of "Coaching Business Spotlight, we delve into the nuanced considerations coaches must navigate when expressing personal beliefs in professional settings. The conversation between Kat and guest Gail Barker, CPCC, PCC, centers on balancing authenticity with professionalism, especially on social media and in client interactions. They …
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Have you thought about incorporating Youtube into your content strategy? Maybe you’ve been posting your podcast on Youtube but not getting any traction? Youtube is an amazing platform, but it definitely has its own way of doing things and to be honest, podcasters aren’t leveraging it in the best way! In today’s episode, I’m interviewing Trena Littl…
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You've probably thought about how important your podcast is for marketing in creating content, but what about actually helping to build up your brand? A podcast can be a powerful tool for creating brand awareness and in the ever changing landscape of online business, brand awareness is so important! In this episode, I’m sharing how you can leverage…
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Introducing: Skilled and Fulfilled - Marketing strategy, business growth, and work-life balance for service-based businesses
1:53
Hey service provider, coach, or freelancer! You got into business because you’re good at what you do… and now you’re stuck marketing a business! If you’re tired of out-of-touch advice from big-name educators, you’ll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. ho…
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Embracing systems and tools that genuinely resonate with your workflow can be a game-changer, offering you more time to focus on what truly matters in your podcasting journey. Let's face it, if the approach you're taking towards podcasting feels off, it's going to be a challenge to thrive in this space In this episode, I'm excited to share with you…
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Are you making money and impact with your podcast? Whether you're a passionate coach, a visionary consultant or an online business owner, I believe in the power of your voice to transform. Your podcast isn't just a platform for sharing insights. It's an opportunity to thrive by showcasing the unique programs and services that only you offer. In tod…
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In this episode, we explore the synergy of soul-driven strategies and business savvy in coaching. Kat and her guest, Tammy Delaney-Plugowsky, share their insights into integrating various modalities like acupuncture, relationship coaching, and business training into a coaching practice, highlighting the importance of a holistic approach to personal…
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165: Want to Make 2024 the Year You Finally Launch Your Podcast? How to Hit “Record” With Confidence
22:14
Are you considering launching a podcast? Or maybe you’ve wanted to start one in the past, but you keep putting it off? You’re not alone! In fact, overcoming that initial resistance and just getting started is usually the most difficult part. In today’s episode, I’m sharing my insight on what it takes to successfully launch a podcast and stick with …
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Does it feel like you just can’t figure out Instagram anymore? Between constant changes to the platform as well as hacks and trends that promise us quick wins, gaining real traction is more difficult than ever. (And there’s nothing more defeating than creating content with no results to show for it!) In today’s episode, I’m interviewing Sydney O’Br…
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163: Overcoming Podcast Paralysis and What to Do When Recording an Episode Feels Extra Tough
22:11
Even if you love podcasting, we all have days when sitting down and recording an episode feels really hard. (We’re all human, after all!) So what do you do when you don’t know what to talk about, or you’re too exhausted to create content, or life has been throwing you one curveball after another? In today’s episode, I’m sharing the exact tips and s…
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In this insightful episode of the "Coaching Business Spotlight," join Kat Knecht and coach and author Cat Williford as they explore the integration of creative expression within the coaching profession, specifically the theme of "Inspirational Entertainment." They discuss how coaches can use their unique stories and experiences to inspire and conne…
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162: No More Cookie Cutter Podcast Strategies: Why They Don’t Work for Your Podcast and What You Can Do About It!
17:25
Have you ever tried to apply someone else’s podcast strategy and then gotten frustrated when it didn’t work for you? I think we’ve all been there! And that’s because cookie cutter strategies most likely aren’t going to get you the same results that they did someone else. In today’s episode, I’m sharing why cookie cutter strategies don’t work and ho…
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161: Money, Podcasting, and How to Conquer Financial Stress in Your Life and Business With Aimee Cerka
34:33
What does money mindset have to do with podcasting? I believe that having a holistic podcast strategy means looking at the big picture! And, as an entrepreneur, that means looking at every aspect of your business including your money mindset and your approach to cash flow. In today’s episode, I’m interviewing Aimee Cerka, a money confidence coach f…
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160: “Is My Podcast Even Worth It?”: How to Measure Podcast Success and Get Clear on Its Value to Your Business
24:59
If you’ve been a podcaster for any length of time, you’ve probably asked yourself at some point, “Is my podcast even worth it?”. The answer to that question relies entirely on the role of your podcast and how it serves your larger business goals. That’s why actually measuring podcast success can look a little different for everyone! In today’s epis…
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Join Kat Knecht and guest Christina McFadden for an inspiring conversation about the dynamic and varied world of coaching. Kat shares her journey through different coaching methodologies, from relationship coaching to spiritual guidance, highlighting the versatility and creative potential within the coaching industry. And Christina, a seasoned lead…
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Want to make more money with your podcast in 2024? I’m not talking about getting sponsors or starting a subscription... If you’re a business owner, then truly monetizing your podcast comes from confidently and consistently selling your own services and products. In today’s episode, I’m sharing my best advice on how to do just that! You’ll hear this…
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158: From Hustle Culture to a More Human Approach: How to Implement a Sustainable Visibility Strategy With Mai-kee Tsang
43:31
Want to increase your visibility but not sure you have the bandwidth to do it? Podcasters, we’ve been thinking about visibility ALL wrong. It’s time to shift the perspective away from hustle culture and onto a strategy that honors both your business and your humanity. In today’s episode, I’m chatting with sustainable visibility mentor and podcast g…
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Are you excited to dive into podcasting in 2024? This year offers so much potential to both seasoned podcasters and people brand new to the industry! In today’s episode, I’m predicting the trends that we’re going to see play a major role in the world of podcasting over the next 12 months. From enhanced production quality to leveraging short-form co…
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In the second part of her two-part series, Kat Knecht delves into the intricate balance of strategy and soul in the coaching business. Sharing her reflections on the New Year, she emphasizes the excitement and challenges that come with turning visions into reality. Kat candidly discusses a personal story of a year when none of her vision board goal…
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I'm taking a short break over the holidays and wanted to take a moment to say "Thank You!" And have a wonderful holiday season! Grab the Free Q1 Review Checklist and if you still feel like you need a little extra help planning for 2024, sign up for my Annual Podcast Planning Workshop for only $25! The price goes up to $97 on May 1. Lock in the curr…
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Kat Knecht delves deep into the essence of visioning and goal-setting for personal and professional growth. This two-part series focuses on the importance of crafting and living by a personal vision. The episode is rich with personal anecdotes, practical advice, and profound insights into the journey of self-discovery and business success. Kat shar…
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156: It Starts With Your Mindset: How to Upgrade Your Business and Your Life With Angela Henderson
41:27
When it comes to being successful in business, and even in your personal life, few things are going to have a greater impact than your mindset. In fact, what you experience externally is a direct reflection of your inside world! So how do you begin the work of bringing your inner self into alignment? How do you overcome mental blocks and optimize y…
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Have you ever wondered, “How do I market my podcast?” If so, then you’re not alone! And you’ll be relieved to learn that your episodes can do all of the marketing for you, automatically – you just need to get them out into the world and in front of the right audience! In today’s episode, I’m sharing the different ways you can get more eyes on your …
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In this inspiring episode of the Coaching Business Spotlight, Kat welcomes Christie Mann to explore the soulful strategies of a successful coaching business. Christie, a life-long learner and leader in her field, shares her journey from a young people manager to a spiritual psychologist, leadership coach, and bestselling author. Her story is a test…
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154: Want to Scale Your Business Beyond $100k? Why You Need a Tailored Growth Strategy With AnnMarie Rose
34:37
How do you scale your business beyond $100k? I always stress the importance of having a strategy, and never is that more true than when you’ve reached this critical point in your entrepreneurial journey. In today’s episode, I’m chatting with online business strategist and consultant, AnnMarie Rose to get her expert insight on why so many business o…
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153: Want to Stand Out in the Saturated Podcast Industry? Identify and Showcase What Makes You Different!
26:04
It’s not uncommon for there to be moments of doubt along your podcasting journey. Maybe you’ve wondered: “Why am I special?” “Why should people listen to me?” “What do I have to offer that makes me different from everyone else?” If you’re in this boat, rest assured, these questions are totally normal! In today’s episode, I’m sharing why these are g…
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152: How Entrepreneurs Can Leverage Private Podcasts for Business Success With Lindsay Padilla
36:57
As the podcast industry continues to evolve, it gives both podcasters and entrepreneurs new opportunities to meet our people where they’re at. A perfect example? Private podcasting, a fairly new trend, is a unique way to serve your business, bolster your marketing efforts, and connect with your ideal clients in a way that is not on a screen. In tod…
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In this conversation between Kat Knecht and Steve Page, we dive into the nuanced world of coaching, focusing on fear and its impact on business success. Steve Page, CPCC, PCC, is a seasoned coach with a diverse background in executive leadership and coaching, who is known for his unorthodox and pragmatic approach. Steve offers insights into how fea…
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2023 was a rough year for a lot of us, and if you’re hoping for a successful 2024, it’s time to start planning now. But you might be wondering, where do I even start with podcast planning for next year? Lucky for you, I’m going to walk you through my Q1 podcast planning system step by step. In this episode, we’ll cover why you need a plan, where to…
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If there’s one thing I talk about a LOT, it’s being very intentional about having a strategy for your podcast. And while that sounds nice, it might leave you wondering, “But Caroline, what exactly does that look like? What are the different pieces that make up a podcast strategy?” Well, I’m going to paint you a picture that answers precisely those …
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149: Raving Fans or Ideal Clients? Your Unique Podcast Model Reveals Which Audience You Should Target and How to Do It
23:08
Is your podcast THE business or does it support a business? Believe it or not, even seasoned podcasters might not realize that there’s a critical distinction between these two models! That’s why knowing the key differentiators and which model applies to you, can give you an edge over the competition and make your life a whole lot easier when it com…
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