User Acquisition відкриті
[search 0]
більше
Download the App!
show episodes
 
Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
  continue reading
 
Loading …
show series
 
In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipH…
  continue reading
 
Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show. In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscrip…
  continue reading
 
In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/ ** Get more mobile user acquisit…
  continue reading
 
Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding. In today’s episode, we delve into retention triggers, managing seasonality and usage spikes, when and how to use paid retargeting, understanding retention by channel - and much much more. This episode is a part of the Retention Cl…
  continue reading
 
🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟 We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging …
  continue reading
 
This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev. Our guest today is Sharath Kowligi, Marketing Manager at DieNo Games, whose knack for blending user acquisition, product innovation, and ad monetization has shaped the success of over 50 games. With a career spann…
  continue reading
 
In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes high-value purchasers for targeted campaigns. However, its effectiveness varies, particularly in scenarios with minimal value gaps between high and low purchases, such as subscription-based models. We dissect how ROAS optimization functions, its ideal use ca…
  continue reading
 
Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting. Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games. Che…
  continue reading
 
Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for ensuring that the company's Users Acquisition and monetization products are aligned with the needs of mobile app developers. In this episode she delves into the world of mobile games and their powerful growth loops that can be borrowed by all apps. Disc…
  continue reading
 
Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios. In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher. He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels. Addit…
  continue reading
 
Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin. We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and…
  continue reading
 
🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower. Join the conversation as we unravel how the billion-dollar sausage is made. 🕹️📊 Check out the show notes here: https://mobileuseracquisitionshow.com/episode/m…
  continue reading
 
Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend. In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, h…
  continue reading
 
Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of experience. He currently works with Fabulous as the ASO and Market Intel Lead. In this episode Yevhen unveils the intricacies of measuring the impact of ASO, guiding us through understanding ASO, deciphering data structures, exploring tools, distinguishing or…
  continue reading
 
Our guest today is Sami Biçer, Growth Manager at MagicLab. In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency. We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation. ** Check out…
  continue reading
 
In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the data from Sensor Tower to explore and understand the impact of Black Friday on games. The revelation? Black Friday isn't about discovering new games; it's about existing players splurging on their favorites. As user acquisition costs soar, our advice to s…
  continue reading
 
Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue? ** Check out the show notes here: https://mobileuseracquisitionshow.com/episo…
  continue reading
 
Today’s episode is part of the Mobile Spotlight Series with Atishay Jain, Associate Director at Splashlearn as our guest. In this episode Atishay dives into the world of kids’ apps and the unique challenges faced when planning growth strategies for them. For example - how do you plan growth for an app with 0 IDFAs? Atishay explains how they’ve lear…
  continue reading
 
Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition. ** Check out the show notes here: ht…
  continue reading
 
Our guest today is Joakim Achrén, a gaming industry veteran with a remarkable journey. He's the Founder of Elite Game Developers and General Partner at F4 Fund. Earlier, Joakim co-founded Next Games, which was later acquired by Netflix. With a ton of experience as both an operator and investor in the gaming world, Joakim has unique insights to shar…
  continue reading
 
Is creative testing on Meta always a good idea? Not necessarily, especially for accounts grappling with specific financial constraints, even if your favorite agency/thought leader/Meta bro is shouting from the rooftops about irresistible hooks and aggressive creative testing. Dive into this episode as we dissect a compelling case study that highlig…
  continue reading
 
This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN’s data obfuscation, it might be time to consider ad network platforms like IronSource, AppLovin, and Unity as part of your UA mix. In this episode, we share 4 reasons why we’re seeing these work and perform for many apps in our por…
  continue reading
 
Today’s episode is an extract from our recent book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’ We talk about 5 of the common mistakes marketers make - and ways to address them. If you’d like to dive into the practical implementation of MMMs(even if you have no coding experience), check out our book ‘How to Impleme…
  continue reading
 
In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In…
  continue reading
 
In today’s episode, we have a guest host - Virendra Shekhawat, Senior Mobile Marketing Manager at Rocketship HQ. Virendra has managed tens of millions in ad spend, while also leading the implementation of Media Mix Modeling (MMM) and Google Data Studio (GDS) dashboards to enhance our clients' insights. In this episode, Virendra walks us through the…
  continue reading
 
Our guest today is Jere Partanen. Jere is the Principal at Sisu Game Ventures, a seed fund focused purely on games. Jere spills the beans on strategies for early-stage fundraising, making the most of funds, typical pitfalls games fall into, managing growth in a tough economy - and more. Check out the show notes here: https://mobileuseracquisitionsh…
  continue reading
 
Today’s episode talks about the topic of app store conversion rate optimization(CRO) - and goes into the 4 key elements of a CRO plan. This is a topic we cover in detail in our recent book The App Store CRO Playbook: How to skyrocket your app store conversion rate. Check out a link to the book here: https://www.rocketshiphq.com/playbooks/appstore-c…
  continue reading
 
Our guest today is Aayush Sakya, Head of UA at Earnin. Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career. He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him. In this episode, we chat about measurement post…
  continue reading
 
Today’s episode is the recorded version of our recent webinar on Using Generative AI Tools to Power Mobile Marketing Strategy. The panelists on this webinar were Saadi Muslu - Head of Content and Product Marketing at Singular, Naoka Watanabe - Manager of APAC, Creative Production at Liftoff, Eva Juretic - Growth Marketer at Pocket Worlds, and Peter…
  continue reading
 
In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them. We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study …
  continue reading
 
Today’s episode is an extract from our new book The SKAN 4.0 handbook: A practical guide for marketers, which is a deep dive into all things SKAN 4.0. You can check out the book over at rocketshiphq.com/skan4-handbook. Yes there are a number of things changing in SKAN 4.0 - but it’s important to note that the underlying DNA of SKAN remains unchange…
  continue reading
 
Today’s episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era. The panelists were: Jayne Peressini, UA Consultant, Claire Rozain, Senior Manager, Ad Monetisation and UA at Carry1st, Philip Weiskirchen, VP Global Sales at Jampp, Gadi Eliashiv, Co-Founder at Singular and Shamanth Rao, CEO &…
  continue reading
 
In today’s episode, we have a guest host - Hafsah Chorghay, Senior Mobile Marketing Manager at Rocketship HQ. Hafsah has managed tens of millions in ad spend, and has also produced hundreds of high performing UGCs for our clients, some of which have been in the top 1% of TikTok creatives.. In this episode, Hafsah walks us through our internal proce…
  continue reading
 
In this episode, we explain Apple’s soon-to-be-introduced privacy manifests, which could be the beginning of the end for fingerprinting/probabilistic attribution, which could seriously impact performance for advertisers that still rely on fingerprinting/probabilistic networks. Check out the show notes here: https://mobileuseracquisitionshow.com/epi…
  continue reading
 
Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired. In this episode, Gessica talks about her experience with podcast ads as a UA channel. She tells us how to identify the right time to invest in podcast ads and also throws light on managing the intricacies of the messaging, the common mistakes made by advertisers, and much mo…
  continue reading
 
Today, we talk about when NOT to use LTV for decision-making. LTV is a useful tool in a marketer’s toolbox, but it’s not the only game in town. In this episode, we explain why. ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ltv-when-to-avoid/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com …
  continue reading
 
In today’s episode, we describe how you don't have to be at the mercy of Google UAC’s black box targeting. We describe our approach, which we call the Precision Pinpoint Plan, and describe how you can recover a fair amount of control by putting in the leg work to take back some of the control, and to be able to do quite a bit of granular targeting.…
  continue reading
 
In today’s episode, we talk about why metrics reported by Google UAC are not trustworthy. We describe the pitfalls of relying on them, and tell you what to do instead. ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/the-perils-of-modeled-conversions-on-google-uac/ ** Get more mobile user acquisition goodies here: htt…
  continue reading
 
Lucia Aguilar is the founder of the influencer marketing agency Tatam Digital. In today’s episode we talk about her approach to influencer marketing, how influencers and audiences might not be who you expect them to be, the challenges of measuring influencer campaigns - and much more. Check out the show notes here: https://mobileuseracquisitionshow…
  continue reading
 
Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise. In today’s episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more. C…
  continue reading
 
This episode is the recorded version of our Q&A session with Roth Capital Partners for their investor community. The session was hosted by Rohit Kulkarni - Managing Director, Internet & Capital Markets at Roth Capital Partners, who interviewed me. This is a state-of-the-union episode, in which I zoom out to give an ecosystem-wide view of what’s bee…
  continue reading
 
We talked earlier about how you should minimize the cost of creative testing whenever possible. Today we talk about the flip side of low cost - how do you ensure low cost isn't giving you junk results? How you do this is by testing your creative testing process, which I explain in today’s episode. We go into this - and every other aspect of creativ…
  continue reading
 
“Build an amazing product,” they say - but what the hell does that objectively mean? Today’s episode is an extract from our new case study Growing to 4X UA budgets profitably, with 150% ROAS post-ATT,which is a deep dive of 11 different strategies that our team employed to grow an app 4x post-ATT. Our journey toward scaling the app began, not with …
  continue reading
 
Where should you run your creative tests - and how should you make this decision? We break this down, with actual math of testing setups, in today’s episode. We go into this - and every other aspect of creative testing post-ATT in our new book, which you can download for free: The Definitive Guide to Meta Creative Testing post-ATT. Check out the sh…
  continue reading
 
Why do a small number of ads get most of the spend on Meta? In this episode, we’ll talk about why this is good for your ads - and discuss the probabilistic Bayesian testing paradigm as well, which so you understand how Meta’s algos make these decisions so you can construct your creative testing process more intelligently. We break this down in toda…
  continue reading
 
Our guest today is Andre Kempe, CEO at Admiral Media, a performance marketing agency and Admiral Studios, the creators of walletads.io, a Web3 advertising platform. In today's episode, we talked about strategies for marketing in the Web3 world. We discuss Web3-specific channels, challenges and pitfalls about NFT projects that Andre worked on. We al…
  continue reading
 
Today’s episode is the recorded version of a webinar we hosted with Liftoff on Winning Creative Strategies for Games. Our guests were Ayşe Duygu Haykir, Sr. Marketing Manager-Game at Codeway Studios, Jasmine Bautista, Senior Digital Designer at Liftoff Mobile, Faith Price, Director of Growth Marketing at DoubleDown Interactive and Rhiannon Price, H…
  continue reading
 
Resumes - and cover letters are the equivalent of candidates putting on suits - they don't tell you how a candidate is going to do in YOUR company. So how did we achieve close to zero voluntary attrition in 4+ years? Check out this episode to learn our process. And, we've also added our questionnaires to candidates in the show notes. Feel free to u…
  continue reading
 
Our guest today is Michael Taylor. Mike is the Co-Founder at Vexpower, a platform with simulator based courses for marketers that want to get more technical. Previously, he also worked as the Co-Founder at Ladder. In today’s episode, we discuss meme-mapping. We talk about how advertisers benefit from existing frameworks and insights when planning c…
  continue reading
 
Loading …

Короткий довідник