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If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re e ...
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This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she wou…
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What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it? Does this experience embody your brand, or does it give off a mismatched vibe? Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piec…
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We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples. And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers. During this episode, we…
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One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... And at the same time, they struggle to get ANY online sales simply because the …
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The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common? These are common limiting beliefs of business owners.…
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Most small business owners say they want more sales, more opportunities, more orders, more money… But in reality, they don’t have any additional SPACE for more orders. And I don’t mean physical space. I mean energetic space. If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing… I ha…
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Here’s one of the biggest mistakes that small business owners make. When thinking about the reason WHY they want to grow their business… Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved o…
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Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to …
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Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF). That’s because your brain’s ONLY job is SURVIVAL - to keep you safe. Back in the early days, SAFE meant to be safe from predators, finding she…
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If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you? Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allo…
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The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, …
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Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of…
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We're diving even deeper into SEO today with top tips, tricks, and hacks for your website with Crystal Waddell. This episode is full of GEMS of knowledge on how to take your SEO game up a notch; from making your product title between 50-60 characters with a special (genius) tip on what words to use to fill up all those characters, why you SHOULD be…
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When you learn about the Instagram algorithm, it can help you get more views... but views don't always translate to sales. So what actually DOES lead to more sales from all the time we spend on social media? Today's guest Attaliah shares with us how to use storytelling, how to show up authentically, and how to connect with your audience so you can …
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SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people …
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Most of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and toda…
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Inventory (the raw materials we have and the finished final products that we sell) is most likely the biggest expense for almost every single physical product based business out there. And one of the most important factors on if we actually make money or not in our business is solely dependent on how much we charge for our inventory! With so much i…
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If you're an artist, then galleries are something that has probably crossed your mind a time or two. Getting your artwork featured in in-person galleries for more exposure may be something you are currently working on... but did you know that online art galleries are an incredible way to grow your art business, too? Today's special guest Hayley Pri…
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The two most important parts of running a small business are your profit and your ability to get in front of as many people as possible. Your profit comes down to making sure you are making money with every single sale you make (from selling online to selling wholesale) AND the decisions of where you invest your money; are you investing in the righ…
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Your website should do the heavy lifitng for you. If you know what automations and apps to set up, it becomes a money making machine for you. So the questions is, are you tapping into the potential of your Shopify site, or are you leaving money on the table? In today's episode, we chat with special guest Monica Froese on how to get people to your w…
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As small business owners, we are always looking for ways to add more sales to our existing business without having to spend additional time, energy, or resources to make it happen. And that's where the beauty of adding a subscription box - specifically a replenishment box - to your website comes in. This is an opportunity for you to create a "subsc…
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One of the hardest parts about selling on Etsy is knowing what products will actually sell well. Sometimes it might feel like you are blindly throwing a dart at the wall, hoping to hit a bullseye. Some small business owners see massive success on Etsy, while others keep hitting their head against the wall. What determines which category you fall in…
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You might not even realize it, but this one sneaky thing called "fear" might actually be causing you to overcomplicate what you are doing in business. So often we put pressure on ourselves to do more, be more, work more, work harder, without asking what the intention is behind the actions we are taking. If the intention behind your action is fear, …
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Instagram, you either love it... or you hate it. Either way, social media is a necessary part of running a small business in today's world and if you are spending all day on Instagram without any strategy or plan behind what you are posting or sharing, then you probably aren't seeing the best results and may actually be wasting a lot of your time. …
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In today's Quick Tip Wednesday, we have special guest Michelle Berry sharing with us her 3 biggest tips on getting started with selling Print on Demand products on Etsy including: the best POD website to use which actually allows you to customize the branding experience, how to get unique photos and marketing material of your products to promote th…
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When you’re constantly in work mode, your creative well can run dry, leading to frustration and burnout. That’s why recharging is crucial. By taking breaks, engaging in activities that spark joy, and allowing yourself to play, you’re replenishing your creative reserves and inviting fresh ideas and inspiration into your life. But when life gets over…
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Growing a small business comes down to getting your products in front of as many people as possible. And getting your products in front of as many people as possible comes down to selling your products where people are shopping! During this episode, special guest Kristy Pask shares with us the importance of multi-channel marketing, how to repurpose…
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There are 2 ways to tell if you are energetically aligned with the frequency of money: the first one is obvious - if you are MAKING money and money comes easy to you! The second one is not so obvious - and it depends on the state of your nervous system. Your nervous system is what balances the state of your body and when it's out of balance it can …
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In today's episode, we have special guest Deonnah Carolus sharing the inside scoop on all things Shopify. If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll…
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Going through challenging times as a small business owner is inevitable. It's part of the journey, and growing a small business is not for the faint of heart. There WILL be moments when sales are slow, no matter what you do tactically. But what truly matters is how you handle those roadblocks, challenges, and hurdles to get to the other side. Today…
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Money, money, money... money!! We all want to make more of it, but what's actually holding us back? What's stopping us from growing even further? What's preventing us from seeing the results from ALL the hard work we are doing? You may not know it - and you may not even believe it when you first hear it - but your mindset, your beliefs, and your su…
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Let me know if this sounds like a dream or what: being able to grow your business with less time on social media. Getting your products in front of your dream customers by your EXISTING customers talking about you and obsessing about your products. Having raving customer fans who essentially become your brand “spokesperson” because they love your b…
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Have you ever wanted to simply ask a buyer, boutique owner, or shop owner WHAT they are looking for when they are shopping for products to add to their stores via a platform like Faire? Wouldn't it just be so nice to get in their heads to KNOW what they are looking for, how to stand out, and how to get your products into their stores? Today's speci…
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In today's episode, we have special guest Sarah Jansel sharing the inside scoop on all things Shopify. If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll le…
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With ALL of the different Etsy SEO advice being shared, how do you know WHAT to follow? Should you be focusing on long tail keywords, or popular search terms? Should you be used phrases with duplicate words, or keyword stuff with unique phrases and descriptive words? Should you use short titles, or long titles? How do you even FIND the words and ph…
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If you aren't sending out weekly or monthly emails within your small business, or if you ARE sending them out but aren't sure what to say for them to lead to actual results, then this episode is for you. Special guest Jessica Totillo Coster shares with us her top email marketing strategies to help you create a relationship with your email subscribe…
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"Planning" is one of those words where you either cringe at the sight of it because you're known for just winging it... or you get super excited to talk about ALL of the things you have planned. But the true magic of planning is actually an in-between. The place where you know your dreams and goals and what you are working towards... and how to cre…
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"Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach. As you probably already know, I …
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Have you ever posted something on your Instagram feed, asking your followers to leave a comment below with an answer to the question you're asking, and all you heard back was... crickets? If that's happened to you, I'm willing to bet you said you would never ask another question in your caption again, in fear of that experience being repeated over …
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I had the chance to be a guest on the Duo on Air Marketing podcast hosted by Court & Abbey from the Duo Collective - and I'm sharing the entire episode with you here today! In this episode, we talk through the three biggest drivers to get people to find your products on Etsy. And better yet, why YOU need to be there. Abbey & Courtney are both co-fo…
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Many female biz owners are operating on a 24 hour schedule, trying to get as many things possible done each and every day… when our bodies are designed to operate in a 28 day cycle instead. The truth is, women have a biological advantage when they ditch the standard 9-5 way of working and lean into a 28 day rhythm instead. And when you learn how to…
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I had the chance to be a guest on the Small Business Growth Podcast hosted by Madison Pagie - and I'm sharing the entire episode with you here today! In this episode, we talk through top advice and tips to grow your Etsy shop if you're already on Etsy OR looking to expand your business on to Etsy. We chat Etsy Keywords, Etsy Photography, Etsy descr…
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Did you know that it takes just 6 seconds for someone to determine if they are going to listen to your Instagram story... or if they are going to simply pass through it and move on to what the next person in line has to say? That’s because 6 seconds is all it takes for someone to decide if they want to listen to you, if they like you and if they tr…
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Rose from Sweet Rosie's Soaps owns a donut and dessert soap business that was established on Etsy before she joined Etsy Algorithm Secrets... but she knew there was MORE to her potential. Before joining Etsy Algorithm Secrets, she grew her Etsy shop to 600 sales. After joining Etsy Algorithm Secrets, she grew her business to over 1,000 Etsy sales i…
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Running your own business truly is the world's greatest personal development course. You have to become the BEST version of you in order to face the challenges that running a business takes... and at the end of the day, your business is a reflection of you! One of the best ways to learn more about yourself, how you work best, how you manage situati…
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I had the chance to be a guest on the Inspired E-commerce Podcast hosted by Deonnah Carolus - and I am sharing the ENTIRE episode with you here today! In this episode, we talk about what's truly required to reach success on Etsy, what it means to step into leadership within your business, and why grit, courage, and perseverance are important to you…
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Kendra is the owner of Daydream Division, an affirmation-inspired retro sticker shop in Washington state, a mom of 3 young kids, and wife of a 3rd-year medical student. She started her business in March of 2022 and in the last year she grew her business to almost 600 orders on Etsy, launched her own website, is selling her products on Faire and Abo…
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Daisy is the owner of Little Buddha, an organic bath and body small business, who decided to take her established brand and sell her products on Etsy to create another stream of passive income. A few years prior, she was hesitant about Etsy, gave it a quick shot, and ended up calling it quits – she heard from so many other small business owners tha…
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We all know by now that to be successful on social media, it requires two things: consistency and actually talking about your products in order to sell them. We know this... but why are these 2 REQUIRED parts of social media so hard for so many people to actually do? Why do we struggle to be consistent, even though we KNOW we will get more sales th…
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I had the chance to be a guest on the Make Time for Success podcast hosted by Dr. Christine Li - and I am sharing the ENTIRE episode with you here today! In this episode, we talk about showing up as your best self -- a skill that helps so much in business, in your career and in life in general. Listen in as we discuss purposeful intention, embracin…
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