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Join Producer Jared Fuller & Co-Host Isaac Morehouse on the world's number 1 podcast on partnerships, PartnerUp. You'll learn the secret lessons from the world's leading partnership professionals and practitioners, but with that PartnerUp twist. Volumes of knowledge are shared about general sales and marketing, but PartnerUp is the only podcast dedicated to bringing you new learnings, hot takes, news, and expert guests every week on all things partnerships. Welcome to PartnerUp The Partnersh ...
 
The Partner Series: Developing Strategic Partnerships for Client Success” is PKF Mueller’s newest podcast series dedicated to conversations with and about our strategic partnerships across the globe, helping to achieve our mission of enhancing the lifetime success of our clients. Visit www.pkfmueller.com for more information.
 
All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership lead ...
 
Partner enablement is one of the most challenging aspects of program growth for teams. In this podcast, we will uncover what successful enablement strategies look like in practice by speaking with partnership experts and those eager to work with partner teams asking them to provide their specific strategies down to the timing, copy, budgets, mediums and data. Get involved — We work with top partner teams and the software they need to enable their partners. Get involved: https://makethemfamou ...
 
The collaborative partnerships for broader impacts design project aims to assist higher education institutions and informal science education organizations in developing robust partnerships through around the design of education-based Broader Impacts. This podcast is our way of sharing lessons learned and key insights to support our university and science center colleagues in their endeavors to achieve broader impacts through partnerships around public engagement with science
 
Join the conversation between Turtle & Hughes and its best-in-class partners on the first day of every month! In-depth interviews will explore industrial automation, infrastructure, lighting, energy, power distribution, and supply chain — and highlight how customers can benefit by increasing efficiency, reducing costs and saving energy. Turtle & Hughes is one of the nation‘s largest independent electrical and industrial distributors.
 
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Partnerships 2.0 Directors Cut

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Partnerships 2.0 Directors Cut

Scottish Arts Council and Scottish Screen

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The Audience Development Forum 'Partnerships 2.0 New Creative Audiences' was an inspiring one day event which explored how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. The Forum was hosted by the Scottish Arts Council and Scottish Screen - Empowered by VOXUR
 
Partnerships in healthcare can bring insights and value to life science companies, and help them build trust with healthcare professionals. Most importantly of all, they can improve outcomes and experience for patients. But it takes a lot of skill to get them right. In this podcast, we'll explore what it takes to make them work. And crucially, what not to do. Getting to the Heart of Health Partnerships is for you if work in a medical or commercial role in the life sciences industry, and want ...
 
This is a brief introduction to part 3 of the Y.L.C Wraparound seminar coming up on August 15 at the Ferguson Library from 12pm to 3pm. Support this podcast: https://anchor.fm/barry-woods/support
 
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On this episode, Alex Glenn, CEO at Partnerhub, a platform for digital agencies and tech solutions, talks about whether partner commissions attract and retain digital agency partners. Alex provides sources of information to answer the question of whether digital agencies are attracted or retained by commissions. A poll on LinkedIn found that 75% of…
 
What is up PartnerUp!? The master of methods Mark Brigman joins the PartnerUp crew to dissect the Day 3 of PL[X] and talk product partnerships. Mark is author of PARTNERNOMICS and contributor to The Partnernomics Podcast. Mark knows that best partner led products tap into the power of the ecosystem. He thinks in terms of designing products in a way…
 
Logan Lyles, Head of Partnerships at Teamwork, and former VP of Revenue at a top B2B agency called Sweetfish (important context to know about him going into this), is joining us because he is having to ideat, present, gain buy-in and execute on partner marketing as we speak in his first year at Teamwork. On this episode, Logan and I will discuss: H…
 
Join PKF Mueller CEO David J. Nissen, CPA/ABV, CVA and guest speaker, Naomi Kaduwela, Head of Kavi Labs (Kavi Global) as they discuss the recent partnership announcement between PKF Mueller and Kavi Global, and what the future of knowledge work looks like. In this podcast episode, you will be introduced to Digital Knowledge Workers (DKWs) and how y…
 
On this episode, Amit Sinha, President at WorkSpan — a platform for automating and scaling co-selling businesses — talks about getting ecosystems to sell together. Amit starts by explaining that organizations that lack internal structures, mechanisms and policies to govern their ecosystem involvement can easily fail. He outlines the challenges surr…
 
On this episode, Sunir Shah, President of Cloud Software Association, speaks about upcoming plans and events by Cloud Software Association, a SaaS partnership network. Sunir is also CEO at AppBind, a platform that solves the tricky problem of how partner resellers can buy SaaS and bill it to their clients. The Association plans to build a single pl…
 
What is up PartnerUp!? We get a little brotherly with this one! Isaac’s brother Levi is a seasoned entrepreneur who has gone from bootstrapped to raising over $40M in VC and scaling to 200 employees at lightning speed. Along the way, he stumbled into partnerships and an ecosystem-first approach. We talk through his journey (including he and Isaac’s…
 
On this episode, Alexis Petrichos, Director, Technology Ecosystem at Chili Piper, an inbound lead conversion and scheduling app, shares the partnership experience as a showcase of the actual initiatives between Chili Piper and their first partner, Clearbit. The goal was to find and build a relationship with their first successful partner and then r…
 
On this episode, Allan Knabe, CEO and Co-Founder at apiable.io, and Michael Leppitsch, Head of Data Strategies and Alliances at Ascend.io, discuss fueling API ecosystems with data products for monetization. Apiable.io allows the building of an API developer portal in less than an hour and Ascend.io is a data automation cloud that speeds up workload…
 
What is up PartnerUp!? Adam Michalski joins us in a cross-pod takeover, recorded live on Day 1 of PL[X] - Partner Led Startup Day. Adam is Co-Founder & CEO of Partnered at Crossbeam and contributes The Partnered Podcast. Adam, Jared, and Isaac discuss what they learned about building a partner led startup at Day 1 of PL[X]. They talk about the know…
 
On this episode, Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, speaks about how reporting structures can blur strategy and how changing them up has the potential to benefit the whole ecosystem. Unanet’s ERP and CRM technologies drive bottom-line growth by connecting their client’s projects, people and financials wi…
 
On this episode, Swaroop Kolli, Founder & CEO of Pronto, shares lessons learned from a career in Business Development Partnerships and then becoming Founder of Pronto, a platform that was birthed from the pain points of BDP. Swaroop reveals the challenges of working in Business Development Partnerships, such as tracking via spreadsheets, sharing pi…
 
PKF Mueller is launching a new podcast series dedicated to conversations with and about our strategic partnerships that help us achieve our mission of enhancing the lifetime success of our clients through innovative financial, accounting, and business advisory services. For more information, visit https://www.pkfmueller.com/insights/podcast. PKF Mu…
 
On this episode, Bob Moore, Co-Founder and CEO at Crossbeam, a partner ecosystem platform that helps companies build more valuable partnerships, talks about what's really happening with the data that's coming out of the emerging class of software products. The presentation centers on the modern SaaS innovation cycle: Step 1: New technology is devel…
 
What is up PartnerUp!? Chief Marketing & Ecosystem Officer? You heard that title right. Allison Munro came in to Vena as a CMO, but quickly realized that the customer ecosystem was king when it comes to distribution. So many gems in this one. Allison breaks down the new way to win today’s “impossible to reach buyers” by living in the ecosystem, bui…
 
In a follow-up to June's episode on infrastructure investments in Boston, Steve Lippert (Northeast District Manager) discusses how Turtle & Hughes' expertise in fields such as lighting, switchgear, logistics, and materials managements has led to their involvement in recent significant infrastructure projects. Subscribe to join the conversation betw…
 
In a follow-up to June's episode on infrastructure investments, John Donohue (Vice President Sales and Branch Manager in Philadelphia) explains how Turtle & Hughes is leveraging utilities' energy-saving rebate programs into valuable opportunities for its customers. Subscribe to join the conversation between Turtle & Hughes and its best-in-class par…
 
On this episode, Steve Stewart, Head of Global Channels at Smartsheet — a project and work management and collaboration platform — speaks about how Smartsheet went about building their SaaS partner program journey. When they first started fleshing it out, they only had resell partners. Today they invest in high-value-add solution partners. Smartshe…
 
What is up PartnerUp!? Today we’re talking about the ground floor of growth - network effects. But not just with anyone, we’re talking with the king of NFX himself, James Currier, Managing Partner of the kingmaker VC firm, NFX.com. Network effects are kind of like compound interest: “All the returns in life, whether in wealth, relationships, or kno…
 
Today I definitely looked out for my audience and turned lemons into Lemonade. I had a podcast scheduled with Mark Kilens, CMO of Airmeet, and his new VP of Channel.... But, I forgot to invite his VP of Channel. Idiot move. This was Mark and my first ever call so we started to chat about his background and when we got onto the topic of his experien…
 
On this episode, Eric Chan, Head of Global Partnerships at Chargebee, talks about how the company matured their partner program between 2019 and 2022. Chargebee was launched in 2011 and the partnerships team was created in 2019. However, because most of the partnerships were due to integrations they were passive and not operationalized. The first s…
 
What is up PartnerUp!? A PartnerUp first today - a couples interview! Jennifer and Kevin are both seasoned partner pros - in fact, they met at HubSpot while building their legendary program. We explore what they learned there, how it changed their career trajectory, and what partnering means to the respective roles today, both in SaaS (Kevin) and i…
 
On this episode, John McCabe, VP of Worldwide Channel Sales at SafeGuard Cyber, talks about building a 100% channel sales program in SaaS. SafeGuard Cyber is a platform that protects business communications through NLU (Natural Language Understanding) for cross-channel protection. John has scaled four companies, helping them move to become 100% cha…
 
On this episode, Gloria Castillo, Sr. Manager, Partner Programs at Loopio, discusses how Loopio built their partner program, outlining five key features as well as lessons learned. Loopio is Request For Proposal software that streamlines and automates the RFP process and allows for easy team collaboration. Particularly interesting is that in 2019 w…
 
What is up PartnerUp!? Reveal introduced the concept of ‘Nearbound’ at Catalyst in Miami this year, and we wanted to learn more about why and how it works. Jo Wright joins us to talk about why sales and marketing leaders are catching on quicker than partnership leaders (what?!?), how to use second party data to find the best future customers right …
 
On this episode, Scott Pollack, Co-Founder & CEO of Firneo, a professional community for business development and partnerships professionals, discusses the paths that lead to impactful partnerships and how to facilitate growth as a SaaS leader. The crux of the matter is that in the SaaS partnership sector, most have “fallen” into partnering and hav…
 
On this episode, Brittany Wroblewski, VP, G2 Track & G2 Investor Solutions at G2, discusses what the G2 data shows about the state of the partner stack. G2 is the largest B2B SaaS marketplace and Brittany reports that all Fortune 500 businesses use the marketplace. Brittany shares the 3 trends that G2 is seeing with regard to partner stacks: 1. Par…
 
What is up PartnerUp!? Mark Kilens makes the case that the era of ecosystems will be ushered in by Marketing. Especially with events. We debate and discuss how partnerships and community overlay the four main growth tactics - product led, sales led, content led, and events led. We get into the future of co-marketing, and why events might be the low…
 
On this episode, Jake Jorgovan, Founder of Content Allies, a marketing agency that helps B2B tech companies launch revenue-generating podcasts and content marketing campaigns, discusses building co-marketing partnerships through podcasting. Jake talks about the value of co-marketing partnerships through podcasting for small businesses compared to l…
 
Today, my guests are Tim Tsao, Head of Partner Programs at Stripe, and Connor Jeffers, Founder + CEO at Aptitude 8 and A8 Labs. I get to speak to these two at a very unique stage in both of their businesses. Aptitude8 launched A8 Labs recently to create products to bridge technical gaps between two products or inside HubSpot specifically. Stripe ha…
 
On this episode, Daniel Ewing, West Channel Leader at Trend Micro, a security services platform for the cloud, shares how Trend Micro made the transition to building for SaaS sales while maintaining traditional revenue. He talks about how others can build for today’s needs while also building for the future. Daniel explains the difference between t…
 
What is up PartnerUp!? No metaphors were harmed in the recording of this episode. Hunters, farmers, freeways, factories, X, Y, and Z axes, and a bunch more. We set out to answer what the partner led future means for each and every department, why PartnerHacker almost died in our first few months, and how we adjusted to the shifting economy with a v…
 
In this episode, Cory Snyder, VP of Partnerships at Sendoso, shares his methodology for launching a partner program in less than four weeks. Sendoso provides a platform for companies to send the right gift to the right person at the right time to increase customer loyalty. Cory speaks from experience; he’s launched his own partner program in three …
 
In a follow-up to June's episode on infrastructure investments in Texas, Bob Courcy (Vice President, Gulf Region) discusses Turtle & Hughes' contributions to new infrastructure and energy savings programs in Houston, as well as our initiative to partner with the right engineering companies and contractors to support a sustainable future for the peo…
 
In this episode, Renee Bergeron, Senior Vice President & General Manager AppSmart at AppDirect, discusses how the two-year pandemic accelerated channel transformation. AppSmart is a B2B technology ecosystem powered by the AppDirect platform. Renee speaks about four key elements from the pandemic that fast-tracked channel transformation as businesse…
 
What is up PartnerUp!? Boy did we have fun on this one! The Social Selling Queen Jill Rowley joined us again to catch up on everything that’s happened since her first appearance nearly two years ago. We talk PLG, ecosystems everywhere, why community is so hard to measure, why Tik Tok is where Jill goes to fix her stove, and why “gated companies are…
 
In this episode, Dustin Howes, Sr. Affiliate Manager at PeopleConnect, discusses scaling a SaaS affiliate program. Dustin has 12 years affiliate marketing experience and recently joined PeopleConnect which provides better ways to explore, find and manage information about people. Dustin explains the keys to performance marketing and discusses: What…
 
On this episode, Bryn Jones, Co-Founder and CEO, and Tyler Calder, CMO, both at PartnerStack, discuss future-proofing your business with partner ecosystems. Businesses no longer need salespeople to sell their products. And that, to a large extent, is what this conversation is about. The following points are covered: Why partner ecosystems are impor…
 
In this episode of SaaS Connect by Cloud Software Association, Allan Adler, Managing Partner at Digital Bridge Partners, explains why ecosystems are the best way to grow as well as the best way to help the world. Allan says the term “go-to-market” is broken, and here’s why: Digital technologies are transforming markets because of evolving technolog…
 
What is up PartnerUp!? Wow. Andrew is an understated powerhouse. The dude built his first company with one $100k angel check to $11M ARR…by leveraging a network of over 5,000 agency partners! You’ll want to stick around for this one, it keeps getting better as we go! He’s the founder of Microacquire, and an evangelist for the bootstrapping approach…
 
Hey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation. Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle marketing agency partnered with JustUno, Klaviyo, Loyalty Lion, and Shopify… Joining Jason is Derek Booth…
 
In this episode of SaaS Connect by Cloud Software Association, we welcome Laura Padilla, Head of Global Channel, Platform Sales and BD at Zoom at the time of this presentation and now VP, Global Partners and Services at Airtable. Laura discusses: The explosive success of Zoom during the pandemic and how to build for scale and hypergrowth. Zoom’s gr…
 
What is up PartnerUp!? Jared here, and today was all my treat. I’m so excited I got to interview my Co-Host and Co-Founder, Isaac Morehouse. This is his story. I’ve known Isaac Morehouse for going on 12 years – personally, politically, philosophically, and in business. We’ve been customers of each other multiple times. We’ve read, written, and spok…
 
In this episode of SaaS Connect by Cloud Software Association, Scott Brinker, VP Platform Ecosystem at HubSpot, discusses consolidation vs. aggregation and what makes ecosystems great. HubSpot, one of the first Martech tools on the market, offers software products for inbound marketing, sales, and customer service. The lessons presented by Scott sp…
 
Welcome back partnerships people! Alex Glenn here, your host of Make Them Famous - the only podcast bringing you true insights from both sides of the partnership equation. Today’s episodes comes to you because of a linkedin post from the founder of a top ecommerce agency stressing the importance of incentivizing partners for retention - not just re…
 
In this episode of SaaS Connect by Cloud Software Association, David A. Yovanno, CEO at impact.com, a partnership management platform, and author of “The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences”, speaks about how partnerships revolutionize SaaS sales: Why traditional sales met…
 
In this episode, Bryn Jones, Co-Founder & CEO at PartnerStack, shares lessons learned from building a collaborations platform and failing, then going on to build a successful partnership program based on real partnership insights. PartnerStack was created to connect businesses with software companies; It’s the only partnerships platform built for B…
 
What is up PartnerUp!? Partnerships are wonderful, right?! Well, not always. In fact, sometimes it’s downright brutal. We can talk about how great the era of ecosystems is, but the day-to-day reality of partnership pros is no cake walk. Everflow’s Michael Cole joins us for real talk about the hard parts. But it’s not all gloom! We also discuss how …
 
Mike Yotnakparian (NY & NJ Senior Account Executive, 3M) joins Mike Frobosilo (Strategic Account Specialist, Turtle & Hughes) to discuss the history of their companies' relationship. They highlight their favorite 3M products, detailing everything from sandpaper and lugs to their American-made cold shrink technology, and they explore flexible soluti…
 
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