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PT Collective Podcast

Personal Trainer Collective, Luke Johnson, Tom Hall

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The PT Collective Podcast brought to you by the Personal Trainer Collective. The PT Collective are the leading education provider for Personal Trainers. A successful Personal Trainer needs to have knowledge, confidence and skills in the following 7 components.. • Training • Nutrition • Coaching • Communication • Business • Marketing • Sales. This podcast will provide value in all 7 components. Make sure you hit subscribe. https://www.ptcollective.com
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In this weeks episode we go on a trip down memory lane as Luke speaks one of his former SBS Coaches, Rob Zand Rob's Instagram - https://www.instagram.com/rob_zand_fitness/?hl=en Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying th…
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I answer a Facebook groups questions, without them knowing Secretly Answering Facebook Group Questions Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :) Feel free to also message us on our instagram or email info@p…
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Do you remember your first time? By first time, we mean your first client... In this episode, Luke explains the story of how he got his first Personal Training client for you to laugh at but also learn from Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notif…
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Lead generation marketing course - https://www.ptcollective.com/course/leads Use coupon code 'podcast' for 20% off Decision making matrix G sheet - https://docs.google.com/spreadsheets/d/1_6oN2qxGyMZKhqEcXxGtEhsERG0yvWv6SaTqB751_wY/edit?usp=sharing Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating…
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In this weeks episode, Luke sits down with Dr Emilia Thompson to discuss all things nutrition and what nutrition knowledge Personal Trainers should have for their clients. Emilia's Instagram - https://www.instagram.com/emiliathompsonphd/ Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review…
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In this Episode, Luke sits down with Ste McGrath to discuss creating a great offer as a Personal Trainer, how to outreach to new followers on social media and much more Ste's Instagram - https://www.instagram.com/ste_mcgrath/ Our Instagram - https://www.instagram.com/ptcollective/Ste McGrath, Luke Johnson
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Timestamps: 0:00 - Intro 1:20 - Sukh’s previous businesses 4:20 - Why Stridist? 16:32 - What were the unexpected challenges of Stridist? 20:19 - Quickfire round 22:58 - Choosing your marketing strategy as a Personal Trainer 28:47 - Why email marketing is superior to social media content 31:00 - Should you bother starting a podcast as a PT? 33:23 - …
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Learn more about the OCB course here - https://www.ptcollective.com/course/ocb Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :) Feel free to also message us on our instagram or email info@ptcollective.com if you h…
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Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :) Feel free to also message us on our instagram or email info@ptcollective.com if you have any further questions, following an episode In this weeks episode, Luke goe…
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Social proofing can be hard for a Personal Trainer can be difficult if you're not solely focused on 'body transformations'. Following on from last weeks podcast, Tom discusses with a Joe a few ways he likes to social proof the work he does with his clients and Joe gives his analysis on what type of content style would be suited to these. Our Instag…
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As a Personal Trainer, tracking data is going to be vital in order to measure your clients progress. But what data is actually worth tracking? In this episode, head of training Tom Hall discusses all of the different ways you can measure and track client data, discussing which methods he prefers to use with his own clients and why Our Instagram - h…
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If you are a Personal Trainer, then you will likely have considered hiring a VA (virtual assistant) or at least heard of the term. In this episode, we welcome on Shannon who runs a VA business helping Personal Trainers save time on social media whilst generating the right leads for your business Expect to learn what you need to know before hiring a…
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As a Personal Trainer, it is VITAL that you have a clear vision and understanding of your target market, just like any other business would. After speaking to many Personal Trainers, this has become more apparent that a lot of Personal Trainers are not clear on this, try having two target markets or even worse, trying to appeal to everyone. In this…
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Following on from last weeks episode, Luke, Founder of the Personal Trainer Collective discusses why you shouldn't be selling sessions and instead be taking monthly payments as a Personal Trainer. Find that your clients are constantly cancelling sessions and you feel awkward about chasing payments from them? Then this is the episode for you! Luke's…
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Luke, founder of the PTC recently attended the Level up event held in Manchester where he did a presentation on 10 things he wants every Personal Trainer to know. In this episode, he has condensed this down into 5 key points every Personal Trainer should know, including the story of the worst business Luke decided to launch... Luke's Instagram - ht…
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Speaking on camera can be a daunting task for most people. You've probably told yourself that 'you just can't do it' and that you will never be able to do it. In this weeks podcast, we give you some tips on how to overcome feeling awkward on camera, dealing with imposter syndrome when it comes to voicing your opinion online and why speaking on came…
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In this episode, we have taken one of the lessons from our PT Core course and have plugged it straight into a podcast episode. We hope that you enjoy this and to learn more about this, check out our PT Core course below PT Core Course - https://www.ptcollective.com/course/ptcore Luke's Instagram - https://www.instagram.com/lukejohnsonptc/ Tom's Ins…
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The adaptive training model is something that can be applied for 90-95% of your Personal Training clients. This model is a generalised athletic based programme which will allow your clients to reach their aesthetic and performance based goals Apply for PT Coaching - https://www.ptcollective.com/ptcoaching Luke's Instagram - https://www.instagram.co…
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When was the last time you increased your prices as a Personal Trainer? You may have wanted to do this for a while but you don't know the best way to approach this, how much to increase by, how to communicate this with your clients and so on. In this episode, Luke breaks down the do's and don'ts of increasing your prices, when you should increase y…
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If you haven't heard the news, we are launching a brand new service called PT Coaching! If you are unsure what this is and if you would be suited for this coaching, then give this a listen where Tom & Luke further outline what exactly PT Coaching is and who it is best suited for! Apply for PT Coaching - https://www.ptcollective.com/ptcoaching Our I…
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After the black Friday period for us at the PTC, we were very proud as we had smashed our original sales target by 250% However, after this, we found that we needed to pivot in order to have more of an impact on Personal Trainers, due to the shocking statistics we gathered from those who signed up to courses in this period Listen to the full episod…
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Gym floor marketing is dead! (says the trainer who can't seem to get any in-person clients). Is the market dead or are you just not implementing the right strategies to attract leads and potential clients? In this episode, Luke covers 17 different marketing tactics/strategies you can implement at your gym, on the gym floor, to help attract more lea…
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Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :) Feel free to also message us on our instagram or email support@ptcollective.com if you have any further questions, following an episode Our Socials: Instagram - htt…
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Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :) Feel free to also message us on our instagram or email support@ptcollective.com if you have any further questions, following an episode Our Socials: Instagram - htt…
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Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :) Feel free to also message us on our instagram or email support@ptcollective.com if you have any further questions, following an episode Our Socials: Instagram - htt…
  continue reading
 
Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :) Feel free to also message us on our instagram or email support@ptcollective.com if you have any further questions, following an episode Our Socials: Instagram - htt…
  continue reading
 
Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :) Feel free to also message us on our instagram or email support@ptcollective.com if you have any further questions, following an episode Our Socials: Instagram - htt…
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Thanks for listening! Don't forget to leave us 5 stars and a review if you enjoyed the episode! Joe's Instagram - https://www.instagram.com/joeculllen/ Luke's Instagram - https://www.instagram.com/lukejohnsonptc/ Tripod link - https://amzn.to/3A6MMIsPersonal Trainer Collective
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We welcome onto the show Mr Chris Tombs who was worked in professional sport for over 2 decades in the, including the Men’s England Rugby team who won the world cup in 2003 Expect to learn about the difference between an athlete and a player, how Chris has taken the velocity-based training model forward, the difference between coaching pro athletes…
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Happy New Year PTC listeners! In today’s episode, Tom and Luke have a look at some data on fitness trends in 2021, and then give their predictions for fitness trends in 2022 This includes Fitness NFTs, online coaches taking payment in cryptocurrency, why building an online community will be essential and much more…
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When discussing Personal Training, it is easy to focus on the negatives, what mistakes people make, the difficulties arise with being a Personal Trainer... but what about the best parts? See, we all become a Personal Trainer for different reasons. In this episode, with over 15+ years of experience between them, Tom & Luke discuss their favourite as…
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Part 2 of our coaching nutrition as a Personal Trainer discussion. Expect to learn 10 factors of a healthy diet, 12 dieting methods you can suggest to your clients and much more Timestamps: 10 factors to a healthy diet: 1:49 - Respect personal taste and preferences 2:12 - Supports physical and mental performance goals 2:42 - Covers macro and micron…
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When a client asks you for nutrition advice, this can be an awkward situation to be in as a Personal Trainer. You probably know more than your average Joe but equally, you know you should not really be prescribing meal plans unless you are a qualified dietitian. As we know, diet plays a massive role in how you feel and how you perform in the gym so…
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If you want to be an exceptional Personal Trainer, mastering exercise cueing can be an essential tool to get your clients to move how you want them to move, keep them safe and help them 'feel' the exercise where they should. In this episode, you will understand why cueing is important, external vs internal cueing, environmental cueing, voice comman…
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Timestamps: 0:00 - Intro 1:10 - Being self employed as a Personal Trainer 2:40 - Disclaimers 4:54 - Step 1, Assess your current situation 10:50 - Step 2, Your current work situation 15:18 - Step 3, Save 3-6 months worth of living costs 20:50 - Step 4, Set financial targets from your fitness business 23:33 - Step 5, Be prepared to work 80 hours per …
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0:00 - Intro 0:15 - Not using templates 2:00 - Not being flexible with your plan 5:15 - Having a specific style that everyone does 8:50 - Not making the client work hard enough 12:45 - Not future planning meso cycles 16:03 - Giving too much junk volume to fill time 19:15 - Exercise selection not being optimal for clients gym 21:09 - Not using rest …
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Timestamps: 0:00 - Intro 1:38 - 7 stages a client will go on when working with you 2:32 - Awareness stage 4:00 - Engaged stage 5:44 - The lead stage 9:53 - Converting stage 13:55 - Delivering and over delivering stage 15:46 - Retention stage 18:08 - Referral stage 20:00 - Common mistakes Personal Trainers make…
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Timestamps: 0:00 - Why it is important to know how to train general population clients 2:34 - Who are the general population? 4:15 - Common goals of a gen pop client 8:24 - First steps with a gen pop client 11:32 - Common dysfunctions within the movement screen for most gen pop client 18:18 - Building a programme 29:10 - Why you have to be adaptabl…
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Timestamps: 0:00 - Intro 3:27 - What does client onboarding mean? 4:26 - Why onboarding clients is important 6:34 - Maintaining a high level of service 8:29 - 30 day window 9:36 - Providing education for your clients 10:47 - The first session 13:24 - Making the client onboarding seamless 19:01 - Phase 1 22:12 - Phase 2 23:51 - Common mistakes 24:35…
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Timestamps: 0:00 - Intro 1:30 - Marcus’ story 2:26 - Telli’s story 4:20 - How Marcus and Telli found the supportive sessions when studying to become a Personal Trainer 11:07 - Was the pressure of a supportive programme a good or bad thing? 15:19 - Telli’s first in person session with a client 17:41 - Marcus’ experience training 18:41 - Why Marcus h…
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Timestamps: 0:00 - Intro 0:42 - What most Personal Trainers think they want before they start out 3:05 - One to one in-person 6:40 - Semi private in-person 10:12 - Group training in-person 14:36 - Online one to one 19:30 - Hybrid online/one to one 23:40 - Group online 29:00 - Hybrid group 30:45 - Membership sites 35:15 - Training guides/ebooks 41:2…
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Timestamps: 0:28 - Intro 2:00 - Re-cap of previous podcast 2:42 - Luke’s first PT session 4:58 - Being too specific with one style of training (performance based) 8:48 - Thinking it will be easy 14:18 - Getting caught up in social media drama 17:28 - Making things too restrictive for clients and only focusing on short term goals 20:45 - Getting stu…
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Timestamps: 0:00 - Intro 2:03 – Who are Aubrey and Lauren? 4:20 – How Aubrey’s fitness business looks now, 2-3 months after qualifying as a Personal Trainer 6:00 – How Lauren’s fitness business looks at present, 2-3 months after qualifying as a Personal Trainer 7:26 – Why enjoying fitness is completely different to enjoying coaching 8:35 – How you …
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Timestamps: 0:00 - Intro 1:18 - Factors to consider when pricing your PT services 4:29 - Payment scheme of Third Space 6:18 - Offering single sessions 7:10 - How you get paid as an employed Personal Trainer 9:14 - Mini recap of the factors to consider 11:44 - The importance of fair exchange 12:32 - Why you shouldn’t sell sessions 18:45 - Benefits o…
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Timestamps: 00:22 – The Consultation 01:55 – Qualifying Leads 03:19 – Difference between a Lead and a Prospect 04:35 – Know who you want to work with 05:22 – Why should have a Pre-Consult 09:05 – What questions should you ask? 14:25 – Use Calendly. Here’s why..... 17:56 – The Consultation environment 22:42 – Consultation Do’s and Don’ts 26:55 – Wri…
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Timestamps: 01:02 – Why a warm up shouldn’t be called a warm up 04:15 – Problems with the traditional Level 3 warm up 08:40 – Static stretching. Good or a bad thing? 11:10 – What the PT Core teaches you about Physical Prep 14:30 – Group coaching tips help clients warm up 17:20 – Move the client 23:00 – Power and general population 27:10 – The warm …
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Timestamps: 0:00 - Intro 2:06 - The editing process 14:58 - The assessment process 21:34 - The supportive programme 28:45 - The difficulties of being a self-employed Personal Trainer 30:47 - The publication process 35:18 - The issues we faced promoting the course 39:25 - How long does it take to complete the PT Core course? 40:24 - Creating micro c…
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Timestamps: 0:24 - Intro & bulk creating podcasts talk 1:06 - Intro to the podcast 3:33 - What to consider before creating or purchasing an online course 8:04 - Luke’s journey into Personal Training 13:00 - Tom’s journey into Personal Training 20:35 - Why you should be a generalist and not a specialist when starting out 21:40 - Why did we create th…
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Timestamps: 0:28 – Intro 1:05 – Explaining the new format of the podcast 3:20 – Plans for guests on the show 5:00 – Who the podcast is for 6:48 – The 7 core components to be a successful Personal Trainer 8:31 - OutroPersonal Trainer Collective
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03:00 - How it all started 07:14 - What is branding for PTs 12:00 - Trainers need to understand they are a brand 19:05 - Look at it as an investment 23:07 - Start with just a font 32:01 - Colour theory 35:10 - Fonts to choose 41:20 - How powerful colour can be 43:19 - Timing is so important 47:57 - The importance of implementation 50:50 - Everyone …
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