Кращі подкасти про Marketing Trends (2024)

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#067 - November: Viel los, wenig Podcast – ein ehrlicher Rückblick 12:47

14h ago12:47

12:47

Zwei Wochen kein Podcast – und trotzdem viel passiert. Willkommen im Chaos, aber mit System. 😅 Highlights: 📋 Onboarding neu erfunden: Jetzt weiß der Kunde nicht nur, was wir tun, sondern sieht’s sogar auf einem Dashboard. 💡 Transparenz und so. 🎁 Kleine Geschenke erhalten die Kundschaft: Postkarten und ein Schmankerl für unsere Lieblingskunden. Imme…

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What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly) 23:25

1d ago23:25

23:25

Corey & Gordon uncover surprises from a Q4 survey of local advertisers. They discuss what's hot for 2025, and ponder why one form of print media continues to defy gravity. They look at the good, bad, and just plain ugly -- including how advertisers rate their local ad-sales reps on overall marketing expertise and digital savvy. Spoiler alert: That'…

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Navigating the AI Landscape: Insights from Google Cloud's CMO 44:29

6d ago44:29

44:29

Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive resul…

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Data trends voor 2025 16:11

8d ago16:11

16:11

In 2025 verandert de manier waarop we data inzetten in marketing. De toekomst is nu, en jij wilt niet achterblijven. 🔥 In deze aflevering gaan we samen met Dusty Hermans (Head of Data & Automation) dieper in op de trends die jouw strategie gaan transformeren. Van het verdwijnen van third-party cookies tot krachtige AI-tools die je helpen slimme, da…

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CME Group’s Agha Mirza Talks Mortgage Rate Futures, Trading on an Exchange, Cross-Margining | November 2024 Data 36:27

9h ago36:27

36:27

Welcome to this month’s episode of the Market Advantage podcast by Optimal Blue, where we analyze mortgage lock data from November 2024 and feature an interview with Agha Mirza, managing director and global head of rates and OTC products at CME Group. Key Takeaways: November mortgage rate lock activity: Overall lock volume fell 25% MoM, yet stood 1…

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Episode 11 Groundfloor Market Trends: A Look Ahead to 2025 7:25

1d ago7:25

7:25

In this episode, Patrick discusses the housing market's position as we head into 2025. He covers inflation’s grip on the economy, elevated mortgage rates, and the opportunities emerging from modest inventory growth. He also highlights how Groundfloor’s award-winning platform and Flywheel Portfolio are designed to thrive in uncertain markets, offeri…

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Pork Bellies Finally Drop 3:34

4d ago3:34

3:34

It's the holiday season, and beef continues the same trends of the last few weeks. Middle meats continue to increase and chucks, rounds, and grinds continue to decline. If you need middle meats, buy now. Mexico announced to the USDA that New World Screw Worm has been found in cattle, so exports to the US will temporarily cease while that is being d…

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#066 - Podcast Equipment Kaufempfehlungen - Warum 250 Euro genug sind. Und warum nicht. 11:44

14d ago11:44

11:44

🎙 Podcast-Equipment: Kaufen oder einfach machen? Technik-Fragen beim Podcasting? Unvermeidbar. Was brauchst du wirklich? Wo beginnt „nice to have“ und endet der Wahnsinn? Hier meine 3 Lieblingslösungen, vom Rucksack bis zum Radiostudio: 1️⃣ Rode Interview Pro: Das Ding macht alles. Es ist leicht, robust und immer einsatzbereit – für alle, die unter…

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Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof' 25:11

15d ago25:11

25:11

The failure point for incumbent businesses faced with a disruptive technology comes when they interpret it as being supportive of their existing business. Yet that's exactly how most media companies view the Internet. In this episode, Corey & Gordon turn to an expert, Jim Cutler, who describes how today's swipe-happy world has made traditional medi…

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Episode 10 Groundfloor Market Trends: The DSCR Loan and Groundfloor 22:02

15d ago22:02

22:02

Today we discuss the launch of the Groundfloor DSCR Loan. This game-changing offering provides needed liquidity for borrowers to get long-term financing and pay off the Groundfloor short-term fix and flip or new construction loans. For more information, please email: Albert Francois bert.francois@groundfloor.us…

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Avian Flu Hits the Tropics 3:21

18d ago3:21

3:21

One week until Thanksgiving! 🦃 Chicken pricing is steady, as it's not the featured protein this time of year. Production remains steady as well. There is grizzly news on the Avian Flu front. Hawaii has reported its first case along with 16 other new reports this week, all on the West Coast. Beef production is down this week and the price pattern re…

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#065 - Q4, viel zu tun, Aufschieberitis und 2025 wird ja eh alles besser - Podcast machen wir dann mal 13:00

20d ago13:00

13:00

Q4: Die Zeit der großen Pläne – und der noch größeren Ausreden. „Melden Sie sich im November.“ „Lass uns im Januar starten.“ Kommt dir das bekannt vor? Jedes Jahr das Gleiche: Q4 ist Stress pur. Projekte werden geschoben, Entscheidungen vertagt. Und dann? Im Januar bricht das Chaos aus. „Die Welt schaut nicht anders aus, nur weil es der 1. Januar i…

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Social trends voor 2025 17:30

22d ago17:30

17:30

De shift van zoekmachines tot de opkomst van video. 📹 Dit zijn dé social trends voor 2025. In deze gloednieuwe aflevering van de Growth Lab podcast neemt Celine je mee in de toekomst van social media marketing. 🎙️ Celine leert je hoe je AI inzet om sneller en effectiever content te maken. Hoe social media meer een zoekmachine wordt en welke platfor…

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#064 - Podcast-Umfrage 2024: Deine Hörer wissen mehr über dich als du. 8:09

11d ago8:09

8:09

🎙 Die große Podcast-Jahresumfrage 2024 – weil Zahlen nur cool sind, wenn sie stimmen. Daten sind das neue Gold. Ja, schon klar. Aber bisher fühlen sich Podcast-Statistiken eher nach Zettelwirtschaft an: Downloads, von denen niemand weiß, ob sie echt sind. Retention Rates, die wie ein schlechter Horrorfilm aussehen. Und Apple Analytics, die einfach …

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Turkey Takes Center Stage 3:12

25d ago3:12

3:12

This week in beef markets is a repeat of last week, this market is shaping up to be a classic holiday market. The middle meats, strips, ribeyes and tenderloins all moving up again next week. Don’t expect any relief on middle meat pricing until the end of the year. This continues the advice to buy now, waiting will cost you money. Also same as last …

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#063 - So machst du deinen Podcast Relaunch in 2025 - Vom Podfade zum Comeback des Jahres. 11:53

26d ago11:53

11:53

Dein Podcast liegt brach? Zeit für einen Relaunch! Mal ehrlich – dein Podcast hat seit Monaten keinen neuen Content mehr gesehen. Die Hörerzahlen sind im Keller, die Motivation auch. Aber jetzt willst du wieder angreifen? Perfekt, hier sind drei Tipps, um deinem Podcast neues Leben einzuhauchen: 1️⃣ Alles neu denken: Frisches Cover, knackiger Jingl…

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Breaking Down Silos: The Role of Fractional CMOs in Modern Organizations 52:47

27d ago52:47

52:47

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming …

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The Evolution of the Loan Officer With Dave Savage | October 2024 Data 35:00

28d ago35:00

35:00

Welcome to this month’s episode of the Market Advantage podcast by Optimal Blue, where we analyze mortgage lock data from October 2024 and feature an interview with Dave Savage, chief innovation officer at Trust Engine and founder of Mortgage Coach. Key Takeaways: October mortgage rate lock activity: Rates rose, yet purchase lock volume showed resi…

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Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy 22:20

29d ago22:20

22:20

True to form, CTV and OTT advertising is a disruptive innovation that appeals more to a NEW set of would-be TV buyers -- smaller businesses. In this episode, media transformation expert Jim Wilson, who founded OTT platform Premion and is now president of Madhive, discusses what it takes to reach and serve businesses whose typical CTV buy is pretty …

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Episode 9 Groundfloor Market Trends: Cities on the Rise – What’s Next for the Housing Market and Investors 11:41

29d ago11:41

11:41

Host Patrick Donoghue explores the resurgence of urban living, with city home purchases now comprising 16% of the market. He discusses the impact of recent Federal Reserve rate cuts on mortgage rates and examines regional home price trends, highlighting the Midwest's strong performance. Patrick also addresses challenges in housing supply and constr…

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#062 - Was ging im Oktober? War schnell, lief gut, aber Software muss nochmal optimiert werden 14:57

30d ago14:57

14:57

War Oktober hektisch? Ja. War er erfolgreich? Auch ja. Und die Software-Tools? 😂 Ein unvergesslicher Mix aus „Warum haben wir das?“ und „Brauchen wir das wirklich?“. 23 Tools später... 🎢 Nutzen wir sie alle? Nö. Manche sind einfach nur da, weil „falls mal…“. Aber jetzt heißt es: Schluss mit dem Chaos. Die Mission: Minimalismus. Weniger Tools, wenig…

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Markets Prepare for Holidays 3:03

1M ago3:03

3:03

The beef market continues to increase in middle meat pricing. Rounds, chucks, and grinds are finally moving lower. Better pricing is to come. Chicken production continues strong and pricing has finally settled. This market may have more to give in the next few weeks. Six new cases of Avian Flu were reported, totaling 780k birds. Pricing on grains i…

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AI and the Future of Marketing: How to Embrace Change Without Losing Control 50:00

1M ago50:00

50:00

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to s…

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#061 - Mehr Reichweite durch Podcast – Das ultimative Upgrade für dein Netzwerk- Wenn E-Mail und WhatsApp einfach nicht mehr reichen. 11:26

1M ago11:26

11:26

Du hast ein Netzwerk aufgebaut – Respekt! Aber hier kommt die große Frage: Wo ist der Podcast? In dieser Folge erfährst du, warum ein Podcast 2025 nicht mehr optional ist, sondern dein neuer bester Freund werden könnte. Ob für mehr Reichweite, bessere Kundenbindung oder – ja, richtig gelesen – echte Monetarisierung: Der Podcast macht’s möglich. Hie…

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SEA trends voor 2025 19:15

1M ago19:15

19:15

SEA trends die je niet wilt missen in 2025! 🚀 In de nieuwste aflevering van de Digital Marketing Trends podcast nemen Jaap en Ramez (Manager Digital Marketing) je mee in de wereld van SEA. Van automatisering en AI tot de verschuiving naar zero-click searches: leer hoe je inspeelt op de nieuwste trends en maximale impact maakt. 📈 Ramez deelt praktis…

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Unpredictable Pork Bellies 3:36

1M ago3:36

3:36

Happy Halloween! 🎃 Beef production and demand are both strong. Middle meats, strips, ribeyes, and tenderloins will continue to have strong pricing, and with the additional production, other cuts should move lower. Chicken production continues strong and pricing could move lower. Unfortunately, there is a lot of bad Avian Flu news. All of our grains…

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#060 - KI: Content-Rettung oder kreativer Massenmord? 18:34

1M ago18:34

18:34

🧠 Ist KI der Tod der Kreativität oder der Start eines scrollbaren Alptraums? Stell dir vor, dein Chef applaudiert, weil jetzt doppelt so viele Posts online gehen – und das in der Hälfte der Zeit. 🎉🎉🎉 Nur, dass die Posts aussehen, als hätte ChatGPT sie 2018 schon mal rausgehauen. Sorry not sorry. Heute im Podcast geht’s genau darum: Die Masse an gen…

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The Power of Authentic Leadership 35:02

1M ago35:02

35:02

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive. Tune in to hear about: Navigating Career Challenges and Prioritizing Self-Care The Power of Authentic Leaders…

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Episode 8 Groundfloor Market Trends: Election Housing Policies, Interest Rates, & You 9:53

1M ago9:53

9:53

In this episode, we dive into the key housing proposals from Vice President Kamala Harris and former President Donald Trump, breaking down how their approaches to homeownership, housing supply, renter protections, and deregulation could shape the future of real estate. We also explore the Federal Reserve's recent rate cut and what it means for inve…

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Why Dozens of Buyers Have Been Snapping Up Newspapers 29:39

1M ago29:39

29:39

Newspapers are still vanishing at a rate of one every three days, but this year more papers have actually been snapped up by willing buyers. In this episode, Gordon & Corey explore what's attracted 28 different buyers to acquire more than 300 titles so far this year. The show features an interview with Sara April, president of media brokerage firm …

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Spooky Season for Beef 2:59

2M ago2:59

2:59

The beef complex is moving higher, almost every cut is moving higher next week, lead by middle meats, strong moves higher in ribeyes and tenderloins, strips moving higher as well. This is the time of year to buy early, waiting will cost you money. Beef production last week was 608K head up from the 586K the week prior. Chucks and rounds moving high…

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#059 - 5 psychologische Phänomene, die deinen Podcast bremsen und wie du sie eliminierst 14:24

2M ago14:24

14:24

Viele Podcaster starten voller Begeisterung – und scheitern dann an mentalen Hürden, die sie gar nicht auf dem Schirm hatten. 😱 Impostor-Syndrom, Prokrastination und das Shiny-Object-Syndrom sind nur einige der Stolperfallen, die dich vom Erfolg abhalten können. Hier sind 5 psychologische Phänomene, die dich bremsen und wie du sie eliminierst: 1️⃣ …

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Brand Building and Customer-Centric Marketing at Attentive 48:56

2M ago48:56

48:56

On this episode, Keri McGhee, CMO of Attentive, discusses the role of finance in marketing, staying current with new tech trends, the balance between AI and human touch, the blurring lines between B2B and B2C marketing, and building high-performing teams. She also emphasizes the importance of putting the customer first and being the voice of the cu…

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Macro trends voor 2025 23:22

2M ago23:22

23:22

Weten hoe jij de voorsprong op je concurrenten pakt? In deze aflevering van de Digital Marketing Trends podcast duikt Jaap samen met Tim van IJsendoorn (Partner & Innovation Manager) in de belangrijkste macro trends voor 2025.🌍 Jij leert hoe je AI en automatisering slim inzet, hoe klantsegmentatie draait om drijfveren en waarden, en hoe je jouw bed…

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#058 - Warum Podcast-Leads immer besser passen als Ads-Leads 10:51

2M ago10:51

10:51

Viele Unternehmen investieren Unsummen in Ads und sind frustriert, wenn die Leads am Ende nicht den Erwartungen entsprechen. Ich kenne das nur zu gut aus eigener Erfahrung! Doch es gibt eine Lösung: Podcasts! 🌟 Mit einem Podcast sprichst du genau deine Zielgruppe an – ohne Streuverluste. Deine Hörer hören dir bewusst zu, investieren Zeit und lernen…

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Guess Who's Back 3:01

2M ago3:01

3:01

The CME has mellowed out for much more normal weekly numbers. Beef harvest is way down, pushing pricing higher overall. Most cuts are up for the week, so buy what you need now. Waiting will cost you money. Avian Flu is back, affecting 2.7 million egg-laying chickens, and will stick around with the colder weather. Chicken production continues strong…

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How The Harvard Business Review Thinks About Content 45:50

2M ago45:50

45:50

On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual storytelling in business publishing, and the role of AI in enhancing creative processes. He emphasizes the need for engaging content that resonates with diverse audiences and shares insights on navigating…

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Local Content Goldmine Starts to Deliver (Even for Radio!) 24:20

2M ago24:20

24:20

Gordon & Corey explore how AI is unlocking the hidden gold for local broadcasters, newspaper publishers, and online publishers not only in archived content, but also in live news content. The show features an interview with an executive from AI software provider Veritone, who says she's getting about a dozen requests daily from researchers, politic…

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#057 - Die 10 größten Audio-Fehler bei der Podcast-Produktion 10:07

2M ago10:07

10:07

Selbst die spannendsten Inhalte werden nicht gehört, wenn die Audioqualität schlecht ist. In meiner neuesten Episode bespreche ich die 10 häufigsten Audiofehler, die Podcaster machen – und wie du sie leicht vermeiden kannst! 🔊 Zu oft denken Leute, dass billiges Equipment oder KI alles regeln können, aber die Wahrheit ist: Guter Sound ist entscheide…

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Value Has Returned to Dairy Markets 3:23

2M ago3:23

3:23

The decline in dairy prices continues this week, through Thursday, barrel is down 15, block is down 11 and butter is down 5, since the recent peak in late mid-September barrel has dropped 72 cents, block is down 34 and butter has dropped 38. That is a pretty major reset in just three weeks. We may have another week or so before this market hits bot…

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#056 - Die unsichtbare Macht: So beeinflusst du deine Zielgruppe durch Podcasting 10:07

2M ago10:07

10:07

In meiner neuesten Podcastfolge spreche ich darüber, wie Wahrnehmung die wahre Macht über dein Publikum ausmacht – inspiriert von Machiavellis Worten: „Macht ist nicht, was du hast, sondern was andere glauben, dass du hast.“ Ob Apple, Michelin-Sterne-Köche oder Taylor Swift – alle haben etwas gemeinsam: Sie dominieren die Wahrnehmung ihres Publikum…

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How To Effectively Use Metrics and Data in Marketing 46:56

2M ago46:56

46:56

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at diffe…

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Refi Activity Surges, Joel Kan Discusses the MBA Application Survey Index | September 2024 Data 38:47

2M ago38:47

38:47

Welcome to this month’s episode of Market Advantage from Optimal Blue, where we analyze mortgage lock data from September 2024 and feature an interview with Joel Kan, deputy chief economist at the Mortgage Bankers Association. Key Takeaways: September rate lock activity: The month saw a significant surge in refinance volume. MBA Application Survey …

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Episode 7 Groundfloor Market Trends: Stay Ahead in the Real Estate Investing Game 10:22

2M ago10:22

10:22

In this issue and episode, we're diving into the housing market's resilience, the Federal Reserve's interest rate updates, exclusive insights into our New Construction loans' performance, and the Flywheel Portfolio. Learn more on our Monthly Market Trends blog post. Don't forget to check out our 2024 Stock Offering, now available on Republic.…

1
Grain Gets Spooked 3:25

2M ago3:25

3:25

The dairy market broke last week and finally moved lower. Buy what you need as values will be improving. Beef production was slightly up last week. Middle meats are moving higher for the holiday season. Rounds and grinds are declining. In poultry, chicken pricing is moving lower on all cuts. It's a great time to feature chicken. The grain markets a…

1
#055 - Die Macht des Vertrauens: Warum Angst die größte Kaufbarriere ist 11:14

2M ago11:14

11:14

Menschen wählen nicht das, was sie am liebsten haben. Menschen wählen das, was sie am wenigsten fürchten. 🧠💡 Dieses Zitat hat mich kürzlich tief beeindruckt – und es trifft den Kern dessen, worum es in Marketing und Kundenkommunikation geht: Vertrauen aufbauen und Ängste abbauen. Gerade im Podcasting liegt eine unglaubliche Chance, diesen Vertrauen…

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CommTALK New Episode! Unlock Stratospheric Success: Bob Burg Reveals the Secret to Winning in Business and Life! 29:32

2M ago29:32

29:32

Welcome back to another exciting episode of CommTALK, hosted by Dan Portik, Owner and President of BVS Film Productions. Today, we have the honor of sitting down with the legendary Bob Burg, Hall of Fame speaker and co-author of the international bestseller The Go-Giver. With over one million copies sold and translated into 30 languages, The Go-Giv…

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The Power of Being a Customer-Obsessed CMO 49:24

2M ago49:24

49:24

On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco's solutions to enhan…

1
Hyperlocal Site's 100-Year Plan: Help Local Businesses 28:51

2M ago28:51

28:51

Gordon & Corey talk with a 37-year-old software entrepreneur who's taken over a hyperlocal new site in Red Bank, NJ., with a goal of surving 100 years, just like the newspaper that preceeded it. His formula is an intriguing one that doesn't so much focus on local news as it does on helping local businesses, the core source of site revenue.Stay in t…

1
Have We Said "Menu Pork"? 3:41

2M ago3:41

3:41

The dairy market broke this week and all segments are down. This market is still upside down, but will hopefully correct in the next few weeks. Beef demand is better than expected. Packers need to keep pricing as high as they can. Buy what you need, though other than middle meats, pricing is looking better. Chicken production continues to climb. Pr…

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