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The Monetization Matrix podcast with Kristian Hansen offers insights on payment and subscription strategies to monetize products and services through the lens of growth. It covers everything from payment optimization to internationalization, churn reduction, and aims to benefit businesses of all sizes. Hosted by an industry expert with over 15 years of Silicon Valley experience, this series aims to boost ROI and provide valuable growth insights.
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This week I give my thoughts about how you break into product management. Product Management does not have a clearly defined path - its not as simple as take a few classes and BOOM you are now a PM. In this episode, I cover the basics about What a Product Manager does, How I would go about becoming a Product Manager and what steps to take to get in…
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This week I talk about the recent lawsuit settled between Visa and Mastercard vs United States Merchants. The lawsuit effectively will lower interchange costs for the next 5 years on all Visa and MasterCard credit card transactions. But what exactly are interchange fees, what do they do and why are they so high in the first place? How do they compa…
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In this episode my guest is Jimmy Somarajan of Levi Strauss. We discuss the evolution of payments at Levis and dive into their Loyalty program, the Red Tab Members Program. Loyalty can be measured in a number of ways; the top KPIs are retention and customer lifetime value There are different structures you can use to build loyalty and it all result…
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Chargebacks Attack dives into the wonderful world of chargebacks, why they suck and what you can do about them. A chargeback is a consumer telling you that something went wrong with your service or product. There are three main areas of chargebacks: consumer fraud, merchant fraud or criminal fraud - in all three cases someone did something wrong...…
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This week on the Monetization Matrix, I discuss one of my favorite topics - metrics!! What are the most important metrics to track for your subscription business and how should you be tracking or thinking about your payment metrics? These two areas are important meaty topics and are intertwined in their importance (depending on whether you have a s…
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In this episode I discuss how to increase your payment authorization rates. The focus of this episode is to understand how a payment is accepted by learning about the different entities involved in a transaction. Next, the conversation moves over to common reasons why a payment might be denied and fail. In the last half of the podcast I discuss som…
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This week we talk about Involuntary Churn and some tactics to fight involuntary churn. Churn will kill your business very quickly if you don't get it under control. In this episode you'll learn about the different types of churn, why involuntary churn happens and a few different techniques for combatting and crushing your involuntary churn. You’ve …
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On the episode of the Monetization Matrix I discuss the steps necessary to consider as you start taking payments online. TLDR: Start small and expand the services you need as your business and customer needs grow Key Learnings: You can start with an out-of-the-box solution like Shopify, SquareSpace to get started selling online If you want a dedica…
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Do Free Trials fuel the growth of a company or create users who don't want to purchase your product? In today's episode I discuss the positive and negative impacts of free or discounted trial offers. Key Highlights: Free Trials bring in new customers, free can be great! You have to be able to track your users and segment them out to understand how …
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This is it! The big, #1 introductory podcast explaining who I am and why you might want to listen to the Monetization Matrix. This podcast focuses on how to utilize payments and subscriptions to grow your business and delight your customers. Learn about the highlights and lowlights of my entrepreneurship journey. Listen to how I learned about payme…
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