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How do we use AI to improve our marketing? What are some of the ways our competitors are using it? Isn't AI just for big companies like Google and Amazon? Do AI tools and methods actually provide results? What is the pathway for incorporating AI tools so we don't get left behind? John and [...]Paula Williams
 
The NBAA BACE is coming up October 18-20, it always arrives faster than we believe possible, but we're looking forward to it! We enjoy catching up with our clients and future clients in person at the NBAA BACE convention each year! Besides general catching up and shaking hands, here are three of the most [...]…
 
You can't count on HR or any company to create your ideal future. Only you can do that. Your company may or may not be part of that plan. But we share our formula for making your current job work for your future self. [...]Paula Williams
 
If you're frustrated with your job, there is an alternative to "quiet quitting." If you're going to be subversive, do it for good reasons and make it a win-win for you and your employer! We talk about this phenomenon in a series of three episodes: This one - the history of skunkworks Our own [...]Paula Williams
 
"Quiet Quitting," or employees' responses to being bored, frustrated, burned out and otherwise unhappy at work is nothing new. In some cases, it's not about the employer expecting too much, it's about them allowing too little! John and I worked together at a large financial institution in the late '90s early '00s and had [...]…
 
Why do we recommend aviation email marketing? Three reasons, really. Good decisions take time Email is still really effective Autoresponders help you get to the sale! Email is still effective. Especially when it's combined with great content, like articles, podcast episodes, or videos. The vast majority of businesspeople still check their email eve…
 
Why do we recommend email autoresponders for aviation? Three reasons, really. Good decisions take time Email is still really effective Autoresponders help you get to the sale! Working in the aviation industry, we know our clients didn't become successful by making precipitous decisions! So, it's our job to help them make good ones. Most [...]…
 
So, we've all heard about how hard it is to get and keep great people, and we've all heard the noise about "quiet quitting." Our solution? Every problem is a marketing problem, including the problem of employee retention. It is worth putting some energy into building a campaign to keep your best people. And [...]…
 
We were thrilled to have author Waldemar Pfoertsch join us to discuss the book H2H Marketing. We were inspired by Professor Waldemar's animated and funny discussion. "We believe marketing can change the world for the better!" We totally agree! Transcript - Paula Williams: [...]Paula Williams
 
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