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Interesting interviews with innkeepers and lodging experts, aimed to improve the challenging life of the independent innkeeper and lodging professional.
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Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand ...
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Today’s consumers demand frictionless experiences in everything from smooth connections between digital and physical channels, to fulfillment, all the way to a speedy checkout and return process. With technology serving as the engine that powers these engagements, retail IT leaders play a critical role in delivering on those demands. Learn how you can reduce friction at your organization by listening to our 6-part podcast series, “Achieving Frictionless Commerce” with our host, a technology ...
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065: Designing Your Property to Maximize the Guest Experience with James Kuester of Küster Design
40:24
Often overlooked, having a professionally designed interior can make your property truly stand out, reflect your brand and maximize the guest experience. Starting out as a designer of home furnishings, James Kuester of Küster Design, transitioned his business to focus on interior design for the independent lodging sector. His firm’s focus is on int…
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When it comes to elevating the guest experience, serving high-quality coffee can really make a difference. When Ann Brownell and Jeff Raybourn purchased the Cozy Cup Coffee Company in 2023, they had a vision of expanding their small batch roasted coffee beyond the walls of their coffee shop and into the innkeeping arena. They now have a customized …
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We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief …
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A number of years ago, aerospace engineer Craig Steele’s frustration over a malfunctioning hotel shower head led him on a journey to design a better version of a device typically taken for granted. This quest led Craig to bootstrap Samson Shower Systems, which offers high pressure, water-saving shower heads that are made from quality, aerospace-gra…
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From hosting expanded educational events, enhancing partnerships, advancing regional efforts to increasing membership and launching a new website, it’s been a busy first year for Sarah Gazi in her role as the CEO of the Association of Lodging Professionals (ALP). The must-attend 2024 ALP Conference & Marketplace is also around the corner on March 2…
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061: Increasing Room Revenue Through Artificial Intelligence with Patty Sung and Chris McPherson of TakeUp
49:13
Artificial Intelligence (AI) has officially made its way into the hospitality industry with TakeUp, a recent start-up that offers a dynamic pricing platform which leverages the power of AI and machine learning to optimize room rates and increase revenue. Patty Sung, Founder and CEO at TakeUp; and Chris McPherson, Founder & CTO at TakeUp, tell us ab…
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We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies. At Siemens, Lynette advocates for the company’s mission to combin…
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Google Business Profile helps lodging professionals manage their business information across Google products like Search and Maps. In addition to ensuring that potential guests can find information about their property and eventually book, lodging owners can use their account to review traffic metrics, gather customer insights, as well as view and …
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Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrum…
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Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, a…
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Independent lodging properties are ideal destinations for weddings and those that offer wedding services, regardless of size and complexity, can attest that they are an excellent source of revenue. There is a range of options for a property to consider when deciding to offer on-site wedding services. Lela Pohlmann is a Wedding Coordinator for Herma…
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Addressing Patient Needs in a Consumerized Landscape with Neurocrine Director of Brand Marketing, Brooke McCausland
24:56
Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in m…
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State and regional independent lodging associations play a vital role in promoting properties in their areas, as well as ensuring quality lodging standards and providing educational opportunities for members. As former innkeepers who had successes in owning two properties, Donna and Byron Cain became Co-Executive Directors at the Michigan Bed and B…
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Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics. Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—…
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During the COVID-19 pandemic, lodging professionals often needed to find creative ways to incent guests to stay at their properties. Some owners and managers did so by developing new on-property experiences for their guests which they had never offered in the past. Doug Bagnasco and Jim DeBlasi, the co-owners of the Devonfield Inn, were among that …
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Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer
31:38
In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing. As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivot…
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Marty and Carmel Etzel bought the Flag House Inn in Annapolis, Maryland, in 2017, with no prior experience or even informal knowledge of running a lodging business. In less than five years, they were able to more than double their bookings and sell the property for twice the amount they paid for it. Marty discusses their journey, how they were able…
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Today we’re sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst. In today's interview, we'll dive into Wendy's multifaceted career, exploring how she became a pioneering figure in the tech…
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Nothing quite entices guests to book better than high-end, professional photos of your property. Rather than relying on your mobile device for taking amateur photos, there can be a significant return to your investment if you hire a professional. Tom Krueger is a professional commercial photographer who is focused on the independent lodging niche, …
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Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led BrewLife, a multi-million dollar agency. She’s also held a leadership role at Verily and curre…
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Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet. A member of the Advertising Hall of Fame, Rob is renowned for his focus on purpose-driven branding and deep understanding of consumer insigh…
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Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how they live as they age, with a strong focus on social change and advocacy. With extensive experience in…
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Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New York Times, where she was part of the team that launched the company's first social media strategy…
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Leading with Purpose A Conversation with Laura Lane, UPS's Chief Corporate Affairs and Sustainability Officer
34:21
Today, we have the pleasure of speaking with Laura Lane, Executive Vice President and Chief Corporate Affairs and Sustainability Officer at UPS. Laura is a highly accomplished leader with a storied career that has spanned both the public and private sectors. She has served in roles at Citigroup, Time Warner, and the U.S. Foreign Service, where she …
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We are thrilled to have Stacey Tank, Chief Transformation Officer at Heineken, in the house today! With a globe-spanning career, including stints in countries like Brazil, Mexico, Canada, Germany, England, France, and Amsterdam, Stacey has held senior positions at leading companies like General Electric, Home Depot, and, of course, Heineken. Stacey…
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We are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communications and Corporate Social Responsibility. JJ started her public relations and public affairs ca…
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COCA-COLA's SVP, Chief Communications, Sustainability, and Strategic Partnerships Officer, Beatriz Perez
31:10
Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal communications, digital media strategy, and financial and leadership communications. Bea has a…
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Lynn Blashford is the Chief Marketing Officer of White Castle, a company she has been with for over a decade. Despite being over 100 years old, White Castle has remained relevant in popular culture. The brand is known for its fun and originality, with collaborations with the Wu-Tang Clan, selling branded silk robes, and even officiating weddings in…
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The Association of Lodging Professionals (ALP) has undergone some significant changes recently, including bringing on Sarah Gazi as its new CEO, taking over for the former Interim CEO, E. Scot Fuller-Beatty. Sarah has been in association management for more than 20 years and she envisions shaping a new direction for ALP through listening to its mem…
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Unbeknownst to many independent lodging professionals, Google Travel is playing a significant role in impacting booking by diverting potential guests from the Google Search into its online travel marketplace. Lisa Kolb, Owner and Co-Founder of Acorn Marketing, discusses everything property owners need to be aware of about Google Travel for maximizi…
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Often the most significant business challenges can lead to true transformation. This was the case for Rita Sleys, owner and operator of the Rosemont Inn Bed & Breakfast, who found her business at a crossroads. In 2019, she sought out help from Randy Bangs, owner of Get Heads in Beds, which led to a renovation of her property, an update to the prope…
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Alan Sexton is the Senior Vice President and Chief Communications Officer at Prudential Financial, where he's responsible for leveraging the company’s outcomes-focused Communications to generate competitive advantages for Prudential while protecting and enhancing the company’s reputation around the world. Alan spent almost twenty years as a communi…
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Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011. Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through…
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Russell Wager is the VP of Marketing at Kia America where he oversees all of the company’s marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others. In this conversation with Paul Dyer, Russell…
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051: How Travel Influencers can Increase Bookings for your Property with Travel Blogger Valerie Stimac
47:17
Working with a travel influencer may seem like something only larger hotel brands can afford. In reality, independent lodging properties can also leverage travel influencers to increase visibility for their area and bookings for their property. Valerie Stimac, a travel blogger and founder of Valerie & Valise, works with a variety of clients and off…
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