Кращі подкасти про China Tech (2024)

1
China's 10 Considerations for Marketers in 2024: Chris Baker & Minnie Wang 54:26

1d ago54:26

54:26

How can brands take advantage of China's new transformation? We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, for an in-depth discussion on 5 of the 10 considerations in Totem Media's 2024 report. The report (with links below) is a must-read for anyone looking to …

1
Made Better by China: Authors, Bessie Lee & Peter Bomer 52:20

16d ago52:20

52:20

Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, "China Inside Out," which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China's leading business minds. The interviews were taken from Bessie's popular podcast, Bei Wang Lu(贝望录). Bei Wang Lu showcases the thoughts and actions of l…

1
Livestream Recap Episode: 2024 China at the Crossroads: What Stood Out to Us 33:41

1M ago33:41

33:41

Where is China heading in 2024? Ali and Bryce decided to do a quick recap of our livestream event last week to highlight a couple of the major trends that stood out for us. You can watch the livestream event by clicking below OR download the entire report yourself. Check out the link below. 1. What surprised you? How will advertisers react based on…

1
Ad Fraud: How Bad is it? With FouAnalytics Founder, Dr. Augustine Fou 49:13

2M ago49:13

49:13

China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we finally found one: Dr. Augustine Fou. He is the Founder of Fou Analytics and a leading expert in the field, boasting a profound understanding of digital market…

1
The Best of the Best 2024 China Marketing Trends Show 31:01

2M ago31:01

31:01

What are the big marketing, advertising, and technology trends facing China in 2024? Ali and Bryce scoured the internet so you don't have to, uncovering 3 trends we think everyone should be paying attention to. What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all? We call…

1
Future Proofing the China Agency: Mindshare China's CEO: Ben Condit 51:41

3M ago51:41

51:41

Will AI become a hindrance or a revolution to Chinese media? Mindshare China CEO Ben Condit says bring it on! Condit sees AI as the answer to much of the overcomplexity in China's tech platforms, some of which require over 11 stops to book a single piece of media. Ben gives us an insider perspective of why Mindshare China is constantly recognized a…

1
Performance Marketing China: The End of Advertising as We Know It? 34:02

3M ago34:02

34:02

Has performance marketing signaled the end of traditional marketing in China? Traditional marketing focuses more on slowly building brand awareness, creating a slow burn, and driving an emotional connection with consumers. On the other hand, performance marketing is more about results in the quest to drive sales and leads. Thanks to digital platfor…

1
The China Entrepreneur Show: Jing-A Beer & the Making of a Local Brand 55:31

3M ago55:31

55:31

What does starting a successful brand from ZERO in the Middle Kingdom take? We spoke to Alex Acker and Kristian Li, co-founders of Jing A Beer. Based in Beijing, Jing-A now has ten tap rooms in the capital, with one in Shenzhen. Jing-A is also available in Singapore. Jing-A describes itself as a brewery that is in constant motion. Started by Kris a…

1
Will Livestream Commerce Become a Hit Outside China? Agree or Disagree? 29:24

4M ago29:24

29:24

Welcome to Season 3 of ShanghaiZhan! We thought for this season, we would try something a bit different. In addition to our popular interviews, Ali and I will cover pressing issues ourselves in a series called Agree or Disagree. Will live stream commerce become a hit outside of China? Livestreaming is projected to hit $65 billion in the U.S., repre…

1
Nouvelles de la semaine du 18 au 25 decembre 1:34

4M ago1:34

1:34

Xiaomi, Volkwagen and Alibaba

1
Chinese Design & the Making of a Multinational Brand: Danny Du 47:40

4M ago47:40

47:40

This episode focuses on the elements behind Chinese design, its unique characteristics, and how it's shaping global design ethos. Please welcome Danny Du, whose work in Shanghai, particularly with the Geely Design Global and now at BASF's Creation Center as APAC design lead, has marked him as a leader, bringing Chinese design aesthetics to the worl…

1
Charting China's Hotel & Travel Industry's Post-Pandemic Course 58:26

5M ago58:26

58:26

We're talking about the Chinese hotel and travel industry today and are joined by Hugh Xu, a veteran in the travel and hospitality sectors with over 20 years of experience. Hugh has held critical roles in several Fortune 500 companies. Most recently, he served as the General Manager of Sales & Marketing at Sunmei Hotel Group, overseeing over 500 pr…

1
Managing Businesses & Talent in Low Growth China - Mark Wang of Grace Blue 41:45

6M ago41:45

41:45

For 20 years, China was about speed and scale, but it seems now that era has ended for many agencies and companies. Sales are dropping; budgets are being cut. Project pitching is now a weekly thing for many agencies as brands focus solely on performance marketing. How should China businesses adjust for times that may not go as quickly as before? Th…

1
Shanghai Ning in NYC: Estee Lauder's Gary Chu & Mark Jiang 55:41

7M ago55:41

55:41

Ali and Bryce were expats in Shanghai; what's it like for two Chinese senior global marketing executives working and living in New York? Today's podcast interviews Gary Chu and Mark Jiang from the Estee Lauder Companies, based in New York. ELC includes brands such as Estee Lauder, Clinique, MAC, La Mer, and Tom Ford Beauty. Gary was VP for the Onli…

1
Rocking China with Dr. Andrew Field 54:02

8M ago54:02

54:02

We're talking rock and roll with Dr. Andrew Field, Associate Professor of Chinese History at Duke Kunshan University. Andrew is the recent author of "Rocking China", a book that traces the rise and spread of indie rock from the rock capital of Beijing to Shanghai and other places in China. Through interviews with key players, Dr. Field explores the…

1
China Transforming Digital: Insights from Wiredcraft's CEO, Ronan Berder 54:22

9M ago54:22

54:22

What does it take for brands in China to transform their businesses to be digital-ready? We asked Wiredcraft CEO and Co-founder Ronan Berder to provide his insights into what companies need to evolve their businesses. Ronan has been instrumental in driving digital innovation and transformation for such brands as Starbucks, Nike, and Hilton and prov…

1
Unmasking China's Underrepresentation at Cannes: A Missed Opportunity? 47:07

10M ago47:07

47:07

Why was China almost a no-show at the Cannes Lions Festival of Creativity this year? Is it the quality of the work, or is it because China is no longer interested in participating on the global stage? We talk to 2 people who have just returned from Cannes Lions, and they give us their unique perspectives. Today's guests are Robert Sawatzky, Asia Ed…

1
Inside China's Beauty Business with Stéphane Wilmet 50:44

11M ago50:44

50:44

Stéphane Wilmet, a highly accomplished executive in the consumer beauty industry, joins our show today. With over 30 years of experience, Wilmet has held prominent positions in both the United States and China. Notably, he served as the Chief Consumer Officer at L'Oréal China, where he oversaw consumer strategic branding, insights, foresight, and M…

1
The Future of Brands, Creativity, & Technology: A Conversation with Ogilvy China CEO, Chris Reitermann 54:25

12M ago54:25

54:25

We recently had the opportunity to speak with Chris Reitermann, the Co-Chief Executive of Ogilvy Asia and CEO of Greater China, about the role of AI in the advertising business in China. With an impressive 28-year career at Ogilvy, Chris has been instrumental in the successful rise of advertising in China. Ogilvy China is one of the country's large…

1
Building off the Beaten Path in Asia – with Metatheory COO Adam Bao 1:22:28

1y ago1:22:28

1:22:28

Hi folks, welcome back! Today Sandy Diao (Director of Growth at Descript) joins us to guest host and interview Adam Bao, founder of The Harbinger and COO at Metatheory. Since 2017, Adam took the path less traveled to explore business model innovation and venture deals across China, Taiwan, and SEA. Adam double clicks into startups he evaluated alon…

1
How China is Leading in Innovation & How the West Can Catch Up: Author, Joanna Hutchins 46:44

1y ago46:44

46:44

Joanna Hutchins is the author of "Chinafy: How China is Leading In Innovation and How the Rest of the World Can Catch Up," now available on Amazon & Kinokuniya. In the book, Joanna explores 9 key catalysts that all businesses can effectively "Chinafy" their business. Joanna has over 25 years of experience leading B2B and B2C businesses globally, wi…

1
Marketing Consumer Occasions on Douyin/Tik Tok with VMLY&R's JJ Wang 37:42

1y ago37:42

37:42

Can Tik Tok market to specific consumer occasions, encouraging trial and purchase? Meet JJ Wang, Senior Business Leader at WPP agency VMLY&R, based in Shanghai. She's the recent author of an interesting whitepaper about occasion marketing, co-authored with Douyin/Tik Tok. JJ has been in the industry for about 10 years and believes in building brand…

1
Tapping into China's Great Outdoors - Matthew Jung of Jack Wolfskin 44:48

1y ago44:48

44:48

Recreational camping used to be a niche in China, but now it's become a bit of a rage. The China outdoor market reached $60 billion in 2018 and is expected to hit $100 billion by 2025. By all estimates, around 100 million Chinese go camping every year, which is a small number relevant to the population, but that's a higher number than the 40 millio…

1
Civilization's Andrew Lok & the Business of Creativity 47:45

1y ago47:45

47:45

Welcome to Season 2! Today we are talking about creativity in the marketing and advertising industry, and we’re honored to have one of China’s most award-winning Creative Directors, Andrew Lok, on today’s show. He started his career in Singapore as a journalist for UPI, but decided it was more fun to create news than report it, so he joined the adv…

1
(ENCORE PERFORMANCE): Annie Su & the Intersection of Food & Advertising 23:18

1+ y ago23:18

23:18

Meet Annie Su: she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光：下班陪你进厨房 2. 当…

1
(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka 33:26

1+ y ago33:26

33:26

Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1! What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien …

1
China Marketing During the Tough Times: Inner Chapter's Julien Lapka 45:37

1+ y ago45:37

45:37

Season 1's Final Episode welcomes back our #1 most downloaded guest, insights expert, and Founder of Inner Chapter, Julien Lapka. Julien gazes into his crystal ball and gives us some "healthy" predictions for 2023 and gives suggestions for marketing during the tough times. And despite the recent opening of Zero Covid, Julien remains optimistic for …

1
Big 2023 China Retail Predictions with Kantar's Jason Yu 45:55

1+ y ago45:55

45:55

We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'…

1
The Road to China Marketing Effectiveness with Dhiren Amin 42:33

1+ y ago42:33

42:33

Has China’s obsession with achieving sales targets sacrificed long-term brand growth, or does it matter anymore? Now with another Single's Day shopping event behind us, we look at the state of brand building in a market dominated by e-commerce sales campaigns. We're talking to Dhiren Amin, currently CMO at NTUC Income, based in Singapore. H was pre…

1
Exporting Made in China Through Influencers: Relay Club's Jim Fields 46:46

1+ y ago46:46

46:46

Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He's a social media influencer on YouTube and Bili Bili with tens of thousands of followers - and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising. 1. What is Relay…

1
The Rising China Sports Fashion Industry: Gavin Lum of Lululemon 35:16

1+ y ago35:16

35:16

What's new with the sports fashion industry in China? Now at $45 billion US annually, it continues to expand and grow. Everyone is getting into the game, including luxury brands. Gucci, Prada, and LV are all getting into street fashion to attract younger targets. And with the strength of local brands, will market leaders Nike and Adidas weather the…

1
The China/America Education Connection: NYU Shanghai's Jeffrey Lehman 37:27

1+ y ago37:27

37:27

Is China still a great place to study? Despite our differences, some institutions keep the spirit of positive collaboration between China and America alive, and one of them is NYU. We spoke to NYU Shanghai's Vice Chancellor, Jeffrey Lehman, about the globalization of education. Why, despite Covid restrictions, should students consider China a place…

1
The Future of the Chinese Metaverse: Unilever's Tom Hui Young 39:03

1+ y ago39:03

39:03

Tom Hui Young talks about his real passion, the metaverse, and how it will change how we live, shop, work, and interact with products. Tom is a molecular biologist but, his true passion lives in the human experience in a virtual world. If you thought the metaverse was about geeky Mark Zuckerberg avatars and bulky Oculus glasses, this is the episode…

1
The Eventual Demise of the Automobile & The Rise of Chinese Mobility - Bill Russo 55:17

1+ y ago55:17

55:17

OUR 25th EPISODE! Meet Bill Russo, Founder and CEO of Shanghai-based Automobility. Bill founded a strategy and investment advisory firm that helps its clients build and profit from the future of mobility. In this episode, Bill provides a bleak outlook for the foreign automobile manufacturers in China who have missed the opportunity to re-think mobi…

1
Reimagining the Chinese Workspace Under the New Normal - Dominic Penaloza 47:48

1+ y ago47:48

47:48

What's the state of the workspace in Shanghai these days? What are the latest trends in work environments what's the role of technology? Will China go with the rest of the world and adapt the hybrid working model? Meet ex-Naked Hub/ex-WeWork China executive Dominic Penaloza to answer these questions. Dominic is a serial entrepreneur and has lived i…

1
China + Europe: The Cross Continental E-Commerce Connection: Victoria Glanz 48:17

1+ y ago48:17

48:17

Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China's leading e-commerce service provider, launching its offices in Paris. She is launching a new company called Sesame that helps brands sell better online, taking he…

1
Taking Brand China to the World: Ogilvy PR's Scott Kronick 37:24

2y ago37:24

37:24

We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the longest serving agency leaders, foreigner or Chinese, in the China ad business. What's it going to take for Chinese brands to go abroad? This is the question we asked …

1
Making Documentaries in China: Oscar Winner, Malcolm Clarke + Producer, Han Yi 47:45

2y ago47:45

47:45

We are talking about making documentary films in China with 2-time Oscar-winning, 4-time nominated Academy Award documentary film director, Malcolm Clarke. We are also joined by Han Yi, a Golden Horse-winning producer of documentary films. Malcolm is originally from the UK while Yi is from Chengdu, but both are currently living in Shanghai. Malcolm…

1
The Next Generation of China Advertising: Super KOL, Mia Liu 29:44

2y ago29:44

29:44

Our 20th Episode! Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal. Armed with a Master's in Marketing, Mia represents the new face…

1
The Leaving China Show 46:02

2y ago46:02

46:02

This episode is for those who are thinking of leaving China, maybe now or in the future. In this episode, we're joined by 2 "experts of experience" who left China to return home and can share their experiences about adjusting, why they left and what they really miss. For many, especially the expatriate population, the Shanghai lockdown has become a…

1
The Future Of The China Media Agency Business 38:27

2y ago38:27

38:27

We've seen a lot of change in the Chinese media landscape over the past 20 years, so what about the next 20? Where is it going, and is there a future for media agencies given all the sophisticated technology, in-housing and big platform plays that control the data? We're joined by Doug Pearce, the former Chairman, and Group CEO at the Omnicom Media…

1
Is There a Future for SaaS Marketing Platforms in China? 39:14

2y ago39:14

39:14

Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn't taken off here. According to McKinsey, China is still 10 years behind other markets in SaaS platform development. Why? What needs to change? We spoke to our good friend, Alex Duncan, Co-Founder of s…

1
Can Chinese Beauty Brands Go Global? - Lisa Shiqi Yu + Elijah Whaley 44:19

2y ago44:19

44:19

We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-chang…

1
The Great Shanghai Lockdown's Impact on Marketing 41:34

2y ago41:34

41:34

Shanghai's Lockdown will enter its 5th week starting next week. How are brands in China reacting now or should they react at all? And more importantly, how will the lockdown impact the market in the long term and how should brands prepare for the future? Is this a great moment in advertising to connect with the masses? Please welcome McCann Health …

1
Shanghai Under Lockdown: the Global Supply Chain & Future of Business 35:43

2y ago35:43

35:43

1. Business impact: how will the lockdown affect business and how does it compare to 2020? 2. Impact of the Supply Chain: it's about the trucks, not the ships 3. Covid and China Decoupling: Will companies now leave China? 4. Covid & Human Capital: Will this be the line in the sand for China's foreign business community? 5. When will the lockdown en…

1
Shanghai Under Covid Lockdown: Praises, Frustrations & Predictions 41:04

2y ago41:04

41:04

1. Shanghai under lockdown overview: From "Zero Covid" to "Dynamic Zero" 2. Living Under Covid: Shanghai vs. the Suburbs 3. Shanghai's Older Population Under Threat 4. Switching Gears Given the Logistical Nightmare 5. From High Tech Health Apps to Decorative Phone Stickers 6. Hard Tactics vs. Self-Management: Which works better? 7. Shanghai's Emoti…

1
Annie Su & the Unique Intersection of Food and Advertising 32:46

2y ago32:46

32:46

Meet Annie Su, she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光：下班陪你进厨房 2. 当…

1
Genesis Motor China CEO Markus Henne: Building a Luxury Auto Brand in China 44:18

2y ago44:18

44:18

Meet Genesis Motor China's CEO Markus Henne as he describes his experience of building a luxury auto brand in China from the ground up. Markus joined Genesis Motor in 2019 from a distinguished career at Mercedes-Benz, and it has only been since October of 2021 that they have begun to distribute cars. How to build a luxury brand amongst all the comp…

1
Livecast #14: Richard Turrin on China's Digital Yuan 26:01

2y ago26:01

26:01

Richard (Rich) Turrin is the international best-selling author of “Cashless - China’s Digital Currency Revolution” and “Innovation Lab Excellence.” He is an Onalytica Top 100 Fintech Influencer and an award-winning executive previously heading fintech teams at IBM following a twenty-year career in investment banking. Living in Shanghai for the last…

1
Evolving From KOLs to Chinese Influencer Groups: Insights Guru, Julien Lapka 47:08

2y ago47:08

47:08

What's the future of influencer marketing in China? To insights expert, Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights, not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien …

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