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On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
 
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show series
 
Feedback is crucial for helping employees grow, but it’s often confused with criticism. The problem is that if you aren’t aware of the characteristics of good feedback, you could end up doing more harm than good. Sometimes the most well-intentioned advice can sound like judgment if presented incorrectly. In addition, if a team member doesn’t unders…
 
So, you’ve decided to start a podcast for your business, and we think that’s a smart move. But to know how to develop a successful podcast involves extensive planning. That way, you can attract the right audience and keep them coming back. According to Podcasting Insights, there were 850,000 active podcasts as of 2021. In comparison to 2020, that n…
 
If you’re looking for useful digital marketing tools to take your performance up a few notches, you’ll find an overwhelming number of choices. So many, in fact, that it can be challenging to determine which ones are right for your business. When you search for recommendations online, you’ll find dozens of blog posts that claim to recommend the best…
 
About 4.95 billion people worldwide – or 62.5% of the global population – actively use the World Wide Web (WWW), simply known as the web. However, most of them aren't aware of the version of the web they are using, let alone the definition of Web 1.0, 2.0, and 3.0. While some current internet users have experience with Web 1.0, many are only famili…
 
There was a time when running and marketing a business was a straightforward endeavor. However, today’s technologies and the perpetually changing marketing landscape demand more adaptability. The benefits of starting a podcast are one such example. Businesses that want to stand out and succeed shouldn’t be content with conventional promotion method…
 
Creating video content for social media should be central to any digital marketing strategy. That’s because videos drive more engagement and sales than any other social media content type. But if you’re not reaping the benefits from your videos, you may be making some critical social media video mistakes. The good news is that once you know where y…
 
Psychologists define gaslighting as a tactic in which an individual or an entity makes the target question their reality in a bid to gain more power. Some of the most common tactics include denials, deflections, and downright lies. Granted, the concept of gaslighting isn't anything new. In fact, you can trace this back to literary classics dating a…
 
We’ve all lost customers at some point. Whether it’s something within our control or not, losing customers is any business’s worst nightmare. After all, customers are the lifeblood of a company, and it’s our goal to keep them feeling happy and satisfied. There’s no shortage of resources out there about the value of customer experience and how to im…
 
If you own an e-commerce business, you know just how competitive the industry has become. Differentiation has become ever more critical for business success. That’s where the application of AI in e-commerce can provide the edge you need. AI enables e-commerce businesses to scale up operations while providing more personal shopping experiences. In f…
 
Over the past decade or so, there has been a steady rise in social media usage in marketing. One of its most significant advantages is capturing social media data in real-time and using it to gauge the success of your campaign within hours of the launch. With time, social media has provided more detailed insights into how businesses and industries …
 
As a business owner, you can't afford to underestimate the importance of data in all aspects of marketing, particularly social media. Although social media data collection may seem like a chore, it can play a major role in helping your business achieve greater success. Marketing decisions need to be backed by data on consumers, their behavior, and …
 
As a church leader, you’re understandably focused on achieving the goal of reaching more people and expanding your flock. But in the process, it’s easy to overlook the common church growth killers impeding such efforts. The good news is that eliminating these hindrances makes the path to steady growth much smoother. The phenomenon of the religious …
 
Suppose you’re looking to increase efficiency with artificial intelligence (AI). If so, you might hope to cut labor costs by offering better service with fewer representatives. On the other hand, if you are skeptical about AI, you may dismiss its potential to improve the customer experience. That’s especially true if you only trust your staff to pr…
 
The LA Rams celebrated their second Super Bowl victory (the last one over 20 years ago at Super Bowl 34 in 2000). However, many in the business world are focusing more on the ads featured during the game. Super Bowl ads are famously costly and reach a gigantic audience. The best Super Bowl ads make themselves stand out and leave you thinking about …
 
“Just Do It” and “Choose Happiness” are two of the most notable ad campaign taglines in marketing history. Nike and Coca-Cola, respectively, are two brands that have mastered the art of using emotions in marketing. Positive advertising is a staple for these brands. With Nike, their emotional branding appeals to the “inner hero” in everyone. With Co…
 
If you worry about how the growing specter of artificial intelligence (AI) will affect your business and your employees, you’re not alone. Like other technological advances that promise to transform the economy, AI has both supporters and opponents. Some business professionals embrace AI, while others fear a devastating impact on jobs. Despite the …
 
Technology has made numerous marketing tasks easier. And it certainly has made marketers more effective at their jobs. But without an optimal marketing technology stack, the number of apps small businesses use has also made the job more complex. “There’s an app for that” rings true nowadays more than ever. But now, it seems more like “There are a h…
 
Search engine optimization (SEO) can be complicated given the countless factors you need to master. And with everything there is to strategize, it’s easy to overlook the finer details. But just like anything else in SEO, these small details can have a significant impact on your rankings. That’s why it’s important to know what a URL slug is and unde…
 
Website design is almost unrecognizable compared to the days of plain text. Today's websites are not just tools for information but also hubs of entertainment and collaboration that meet the demands of an ever-increasing online world. The current era has also seen the rise of highly dynamic websites with constantly changing elements, adapting to th…
 
Account-based marketing (ABM) has become a crucial component of many B2B companies' strategies. Adopting an ABM approach can help organizations drive more revenue and create strong customer relationships. Besides this, research shows that 87% of B2B marketers agree that account-based marketing, more than other marketing tactics, gives a higher retu…
 
When Instagram first emerged as a social media platform, it was all about photo sharing but like most successful apps, it has evolved. Today, users rely on this digital arena to shop, discover new experiences, and, more importantly, create engaging and top-performing carousel posts on Instagram. Marketers worldwide rely on Instagram for marketing a…
 
The internet connects people and organizations all over the world, but is the impact of the internet on religion the same? The answer is yes. However, many church leaders have not yet warmed up to the idea. As it is, many churches are struggling to spread the gospel these days. From the rise of religious nones to the negative implications surroundi…
 
With Meta forever tweaking its social media business tools, updating your Facebook marketing strategy for 2022 is a must—especially since Facebook is the keystone to most social media marketing. Your changes will depend on whether your Facebook strategy is on target to generate the ROI you need. Considering the rising cost of ads and poor engagemen…
 
In the current fast-paced economic world, competition is stiffer, and there is no room for error, especially for small businesses. You must always be on the lookout for every chance to get your venture into the spotlight. Unfortunately, the current market and customer base are designed to put in the same marketing efforts as the household names. It…
 
Want to grow your real estate agency this year? Then make sure you set aside resources and develop a real estate marketing budget to reach more potential clients. A few years ago, there were more than 300,000 real estate firms in the U.S. We can expect that number to have grown significantly since then. With such a high level of competition, you mu…
 
According to a study published by wyzowl, 86% of consumers prefer video over other forms of content. And according to 89% of marketers, video marketing can deliver a high ROI. So, why aren’t more brands using video? The inherent challenges of video marketing could be to blame. There’s no shortage of studies that hit on the benefits of video marketi…
 
If you’re a business owner hesitating to get help growing your business through marketing, it may be because you doubt it’s effective. Perhaps you’ve heard warnings through the rumor mill, or you’ve formed these beliefs through your own reason and logic. Make no mistake—marketing done correctly will generate revenue, while a sound marketing plan is…
 
We are living in the age of customer experience. The best brands know that they're only as good as their last interaction. As a result, many businesses today are trying to implement account-based marketing or ABM campaigns to reach the right customers at the right time with personalized messaging and relevant offers. But what does account-based mar…
 
Did you know that only 12% of donors are responsible for as much as 88% of the total funds raised for a nonprofit? That’s why it’s crucial to leverage the generosity of your top donors to secure and nurture larger contributions with a major gifts campaign. Having thousands of supporters pledge support is the goal of many organizations. But while it…
 
With the rise of mobile apps and online shopping, most of us now rely on our smartphones as part of our daily routine. Yet, it seems like these days, no one answers the phone anymore… Communication is a wonder, indeed. Individuals and businesses rely on their phones to call, text, or chat. But is it the end of the road for the use of phone communic…
 
Are you happy with your marketing partner? It’s a loaded question, but one many business owners ask themselves when partnering with an outside agency. The problem is that it’s not easy to answer. There’s a lot at stake and multiple factors to consider when evaluating your marketing partner. A marketing partner is your ally and an integral member of…
 
Do you feel like you've got too much on your plate as a marketer? Are you constantly chasing deadlines? It might be time to rethink your marketing project management system. Here's an interesting insight from Forbes—not all marketing experts are gifted with project management skills. Be that as it may, you can find a more efficient way to manage yo…
 
Read this article: https://viralsolutions.net/new-social-media-trends-predictions-2022/ It’s that time of year when businesses should be looking ahead to new social media trends for 2022 in order to develop a compelling social media marketing strategy. Even if you excelled on social media last year, you can’t just rest on your laurels this year. Th…
 
Read this article: https://viralsolutions.net/how-to-create-responsive-search-ads/ For years, advertisers have had the freedom to provide headlines and descriptions for search ads in two main ways: creating expanded text ads (ETAs) or using Google's responsive search ads (RSAs). For those of you asking how to create Responsive Search Ads, we have s…
 
Video on Google My Business is a new feature that Google has recently added to its production. It's a great approach to engage with clients freshly and display the individuality of your brand. Customers and businesses alike can benefit from Google My Business. With this tool, your business activity and online reputation can be monitored simultaneou…
 
Are you targeting the right people with your marketing, but your conversions are too low? Are you having trouble generating B2B leads and closing deals? If so, you could solve these problems by understanding and implementing the concept of micro-commitments. Micro-commitments are the key to conversions in this modern marketing landscape. They can b…
 
Why do people leave the church? The rise of “religious nones” has left many questioning what it is about the church, and institutionalized religion in general, that has people skipping regular church services. As church leaders and pastors struggle to grow their congregations, there is an underlying issue of “nones” that needs to be addressed with …
 
Growth marketing seems to be everywhere that you look across the business ecosystem. The term is commonly used as it relates to business evolution and growth. However, there is still a great deal of mystery about what it actually means. Therefore, many business owners and non-marketers are wondering: what is growth marketing? While it may initially…
 
In business, negotiation is the give-and-take process where two parties seek common ground to reach an agreement or settle a mutual concern. It occurs in banking (lines of credit), investor relations (equity stake), contracting (bidding), and product delivery (transference of assets). Knowing how to negotiate is an art. It’s getting what you want o…
 
If someone asked you a couple of decades ago to define artificial intelligence (AI), you probably would have used terms like “robot” or “sci-fi movie” to support your answer. But so much has changed since then. Today, you might be more likely to suggest products like Alexa, Siri, or Tesla’s self-driving cars. AI is no longer the stuff of Hollywood …
 
Viral Solutions was yet again highlighted in CIOReview. In the December issue, the company was named one of CIOReview’s “Top 10 Most Promising Web Design and Development Solution and Service Providers – 2021.” More than that, the full-service marketing agency was given the honor of gracing the front cover! Read this article: https://viralsolutions.…
 
Technology is the so-called great equalizer in the modern era of digital marketing. By leveraging the best social media sites for marketing, smaller brands can compete with the giants without the need to launch big-budget campaigns. But the benefits offered by marketing through social platforms extend beyond that scope. This powerful tool enables b…
 
The world of digital marketing and advertising is continually being transformed. Just when you think you’ve finally caught up, there’s another curveball: Google is set to phase out support for third-party cookies in 2023. This major change was originally announced in January of 2020, with the goal to implement in 2022. However, back in June of 2021…
 
A content delivery network refers to a group of servers connected to provide fast, cheap, safe, and reliable delivery of Internet content. CDN usually caches web pages, styles, scripts, images, and video on proxy servers near your physical location. The CDN benefits extend beyond those just mentioned, though. It can act as a delegate handler for DN…
 
As a business owner, you’ve likely felt discouraged when efforts to appear in Google’s search results for a specific keyword didn’t pan out. Even now, you may be wondering how to outrank your competition when large brands often dominate the top spots. It feels close to impossible, right? There has been a growing trend of smaller businesses getting …
 
The landscape for digital marketers in the B2B space is more competitive than ever. With new innovative technologies and increasing numbers of marketing solutions thanks to expanding connectivity, the need for a cohesive marketing strategy is critical for teams to ensure their success. One way to tackle this effectively? Use of collaborative tactic…
 
It happens to the best and most experienced writers. You sit down to write, but you have no idea how or where to start. Content inspiration doesn’t come easily, and yet you have a deadline to meet. According to a Marketing Insider Group report, the content marketing industry was worth $300 Billion in 2020. And it’s expected to keep growing as marke…
 
If you’re a business owner, particularly in the B2B sphere, one of the most important subjects you can study is the art of selling. Yet, many of the smartest small business and start-up owners avoid learning how to sell. Even some of the best colleges forgo teaching it. The art of selling is a critical skill because, like it or not, everyone has to…
 
In today's digital marketing environment, there is so much to do that automation is inevitable. One of the most effective forms of advertising is through PPC, or Pay Per Click. This is where your ads are shown dynamically to search engine or social media users based on their search terms. Additionally, your ad spend is only used when those ads are …
 
The complexity of the customer journey has reached an all-time high, making customer journey orchestration increasingly difficult. Consumers visit multiple touchpoints before even deciding to purchase. Those touchpoints include emails, text messages, social media, comparison sites, review sites, mobile apps, websites, and more. As a business owner,…
 
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