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Craft of Campaigns

Training for Change

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The Craft of Campaigns podcast highlights stories and lessons from issue-based action campaigns, beyond one-off mobilizations and single election cycles. Campaigns channel grassroots energy to win concrete victories, build winning coalitions, and topple pillars of power standing in the way of justice. In each episode, we interview organizers about how a campaign unfolded, strategy decisions, and lessons for our current moment.
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RPGClinic campaigns deliver professional storytelling, performances, and tech to bring RPGs to life for veterans and new players alike. There will be laughter, tears… and many double-entendres. Current Campaign: Werewolf the Apocalypse: Montreal by Moonlight. Previous Campaigns: ExalTwitch: Nexus, Changeling: The Streaming, Star Wars: Reach, ExalTwitch: Academy, Changeling: Riverwild, Blades in the Dark: Whispers in the Water, and Avatar Legends: The Mirror Scale.
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A podcast showcasing the best advocacy campaigns from past and present. Learning the lessons from social and political campaigns that have made an impact. A tool for campaigners and those that are interested in how change happens. Hosted on Acast. See acast.com/privacy for more information.
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How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency
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Campaigns & Confetti

Rhyme & Reason Design

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After a decade of working with clients on creating big beautiful campaigns, we thought it was time to sit down, pop the confetti and talk shop with the magical marketers on the client side that we have the privilege of partnering with. Listen in as we celebrate some of the biggest successes in marketing and advertising campaigns from around the country.
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On Political Trade Secrets we take an inside look at campaigns and politics. We pull back the curtain, look under the hood, & investigate how good candidates run for office and win elections. Each week on our free podcast we’ll offer some of the best insight into politics, campaigns and elections – with big name guests and key insider information into the world of running for office, political campaigns, and how politics ACTUALLY works.
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We are a RPG actual play podcast located in the Midwest United States. It is our goal to bring the best tabletop RPGs like D&D and Monster of the Week to your favorite listening device. Our stories are chock full of homebrew settings and memorable characters. Make sure to subscribe so that you never miss an episode! Support this podcast: https://podcasters.spotify.com/pod/show/campaignsoftheplains/support
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Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and President of ePresence. (www.ePresence.me) We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, email blasts with fresh news and cool guests! The shows run live on Tuesdays and Thursdays at 3PM ET on Facebook (http://fb.me/epresenceme), YouTube (http://youtube.com/epresenceme), LinkedIn (http://linkedin.com/company/epresencemg) and Twitter (http://twi ...
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Tony Bowe, a creative intern at EKR, joins Camden on today’s episode of Brands and Campaigns to talk about KitKat’s “Have AI Break” advertisement. Tony talks about what he enjoyed about the ad and the importance of not trying to force creative ideas for campaigns. Camden also uses Courage’s relationship with KitKat to illustrate how strong agency-b…
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Back to the woods for a bird's-eye view...For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth: https://www.twitter.c…
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In this episode, we’ll hear about how several Black-led Michigan basebuilding groups responded to the January 6th 2021 revolt and ongoing attacks on voting rights in Black communities. Byron and Jonathan describe the process of researching the corporations that funded election-denying politicians (23:16), and then going after those corporations to …
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Marcus Rashford is a professional footballer who plays for Premier League club Manchester United and England. He has launched and been involved with quite a few campaigns, most notably on child food poverty. in this episode we talk with Jo Ralling, who helped to run the feed the future and the #EndChildFoodPoverty campaigns for the Food Foundation,…
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Macris, Troian, and Dante head back to the bar for a nightcap after the events at Weathered Storm.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: http…
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Changeling: The Streaming Episode 137 - "Fallout"For April Fool's Day: Queen Lenore's summit goes well. Her Oath-swearing...For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the …
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Inspired by a Google Deepmind study claiming AI performs better when you ask it to take a breather, Matt Miller and Tommy Yong of Courage Advertising pitched a campaign to KitKat combining this fact and their famous “have a break/gimme a break” slogan. Matt and Tommy join Camden on today’s episode to discuss how they discovered this AI insight and …
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In this episode, we’ll hear about a multi-year fight to get some of Philadelphia’s largest property-owners – nonprofit universities and hospitals – to make voluntary payments in lieu of taxes to fund local public schools. Devan Spear describes how the campaign gained momentum by investing in basebuilding (27:05), created action teams on different u…
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Episode 26: The challenge concludes...For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuAn RPGClinic campaign promises committed storytelling and performances, professional tech, dynami…
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Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" and the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising. Learn more about EKR here.EKR
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Episode 25: Cleaves-the-Lie versus Sky...For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth: https://www.twitter.co…
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In this episode, we’ll hear about how tens of thousands of workers lost nearly all of their workplace protections, and then spent two decades campaigning against some of the most powerful Fortune 500 companies to win them back. Stephen Lerner, architect of the campaign, discusses how a realignment of global capital led the union to lose nearly all …
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Starburst’s Berries and Cream commercial, also known as “Bus Station”, featuring a catchy song and dance, went viral and is memorable to this day. Winslow Dennis, a senior producer involved in the creation of this spot, joins Camden on today’s episode of Brands and Campaigns to give a behind-the-scenes look at the making of the ad. Winslow gives so…
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Episode 24: There are some problems even pizza can't solve.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth: http…
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In this episode, we’ll hear about a campaign to stop Chicago’s “cop city” that recruited dozens of organizations to support an abolitionist effort for the first time. This campaign also helped pave the way for a shift in the city’s organizing landscape that propelled now-Mayor Brandon Johnson to victory in 2023. His administration’s first municipal…
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Episode 23: Project Twilight captives have different reactions to interrogation.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Ze…
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Adam Stoker, the CEO of EKR, returns to the show to discuss what can be learned about AI and risk-taking in destination marketing from Visit Myrtle Beach's "Mitarry Best". Adam comments on how the relationship between agency and brand determines the level of success something creative like this can achieve. Learn more about EKR here.…
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Episode 22: The Pack races to save Dante's Touchstone.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth: https://w…
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Welcome back to the Craft of Campaigns, a podcast from Training for Change. In this podcast, we go behind the headlines and hashtags, inviting movement storytellers to share lessons from social justice campaigns. In Season 2, we’ll hear about campaigns such as #NoCopAcademy in Chicago, Justice for Janitors in D.C., Defend Black Voters in Michigan, …
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In this special bonus episode of Brands & Campaigns, Camden dives into some of the ads featured in the 2024 Super Bowl. Listen to hear why the Doordash ad could have been better and how Kia captured the hearts of viewers with its simple yet effective family-focused ad.EKR
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Episode 21: Troian and Dante use their night out for questioning.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth…
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Episode 20: The Umbra. Pointe-Claire. Which is more dangerous?For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth: h…
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In the 1970s and 80s, 4,689 British haemophiliacs were treated with blood products contaminated with HIV and Hepatitis C. More than half of them have died. At the time, the medication was imported from the US where it was made from the pooled blood plasma of thousands of paid donors, including some in high-risk groups, such as prisoners. If a singl…
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Today’s episode of Brands and Campaigns is all about an AI-inspired, outside-the-box Reddit push from “Mitarry Best," better known as Visit Myrtle Beach. Stuart Butler, the CMO of Visit Myrtle Beach, sits down with Camden to share his thought process behind this campaign and how this different type of advertising was able to succeed on a social med…
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Episode 19: It has been a long time since Weathered Storm has seen such Rage...For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen…
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Camden sits down with Jacqueline Crane, team director at EKR, to talk about the viral Oreo tweet during Super Bowl XLVII and why real-time marketing helped them grab a piece of the spotlight. They discuss some of the insights provided by Mike Nuzzo in a previous episode and why a campaign like this may or may not do well in today’s social media lan…
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Episode 18: Macris and Dante head to Weathered Storm for more information...For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0…
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Episode 17: The gauntlet is tossed.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth: https://www.twitter.com/eliz…
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CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
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During Super Bowl XLVII in New Orleans, there was a partial blackout in the stadium early in the second half of the game. As everyone was scrambling, Oreo tweeted a very timely reminder that “You Can Still Dunk in the Dark”, which blew up social media. Mike Nuzzo, the creative director overseeing Oreo’s brand at the time, joins Camden on today’s ep…
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CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
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CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
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CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
  continue reading
 
CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
  continue reading
 
CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
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Episode 16: The aftermath of the Champlain Bridge battle involves a cub, a Shadow Lord, and garlic potatoes...For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitte…
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Camden sits down with Brandon Osmond, another creative director at EKR, to discuss the insights from our Blockbuster "We Still Have DVDs" episode with AO Baker. For example: What is the branding power of nostalgia? Tune in! Listen to our episode with AO Baker! Learn more about EKR here.EKR
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Episode 15: A bridge too far...For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth: https://www.twitter.com/elizabet…
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Contrary to popular belief, Blockbuster is still hanging on as a company, with one remaining location in Bend, OR. Once Netflix decided to remove mail-order DVDs from their service, Blockbuster responded in jest, reminding the world that they “still have DVDs." A.O. Baker, a copywriter at Atlantic New York, the marketing agency that worked with Blo…
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Episode 14: Deep conversations. Bitter reveals. A bridge too far.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth…
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Episode 13: Some days, being a Garou is a walk in the park... For Pookajutsu ♥️ Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic #RPGClinic Website: http://www.rpgclinic.com/ Wiki: https://rpgclinic.fandom.com/wiki/ Discord server: https://discord.gg/kenG3xu An RPGClinic campaign promises committed storytelling and performan…
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Episode 12: The Pack moves in on Climata.NOTE: Twitch was experiencing some issues during this stream, so we've cut some troubleshooting from this recording.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on / rpgclinic #RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.com/inv…
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On today’s episode of Brands and Campaigns, Camden sits down with Corey Ostler from EKR’s creative team to discuss the “Baseball is Something Else” campaign from MLB. Tune in for some great insight into the importance of creative direction and vision when creating a campaign. They also highlight the role of creatives working in concert with clients…
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The British Anti-Apartheid Movement was at the centre of the international movement opposing the South African racial segregation system, Apartheid . By the late 1980s the UK Movement had unleashed a number of campaigns and branches and become one of the most powerful international solidarity efforts in history. In this interview we feature three p…
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CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
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Episode 11: The Pack winds down (or winds up?) after the Hunt.For Pookajutsu ♥️Catch us live every Sunday at 14:00ET on https://www.twitch.tv/rpgclinic#RPGClinicWebsite: http://www.rpgclinic.com/Wiki: https://rpgclinic.fandom.com/wiki/Discord server: https://discord.gg/kenG3xuFollow the cast on Twitter:Kate: https://twitter.com/Zen_r0b0Elizabeth: h…
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CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
  continue reading
 
CASTTravis - KeeperAlysia - Danica Christian - "Gray"Eric - Dawn Matt - Olivia Paige - CipherJosh - JasonABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, wi…
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CASTTravis - GilderoyAlysia - AnnabelleChristian - TerranceEric - EstherMatt - LincolnPaige - BarnabasABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, with …
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CASTTravis - GMAlysia - NovaChristian - ShandEric - BinkMatt - RorxPaige - PriusABOUT OUR CHANNELWelcome to Campaigns of the Plains! We're a group of friends who come together to play tabletop RPGs, such as Dungeons and Dragons and Monster of the Week. Our channel features actual play podcasts set across multiple verses, with compelling storylines …
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