CarlGould-#70secondCEO-Making a Promise -Part 1


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  1. Making a Promise - Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In July and August of that first year, and all the way through to November, December when the season ended. I heard that over and over and over and over again. And you know, there was an ad salesman, who when I first registered, my business must have gotten the list of new businesses registered and called me up and wanted me to take out ads in his directory. And I said, no, no, I don't think so. No, it's not time. I'm not going to do it and I remember after hearing all of those complaints for that year, I called him back. His nickname was the kid. So I called them up. I said, kid, I'm ready. And it was a guy who's funny because a guy in his 50s and he goes, Oh, everyone refers to me as the kid. I never figured that out. But he was a young soul. And so I said to him, I'm ready and he said, what, you know, what are we going to do for an ad and I remember the next year, I took a quarter page ad out in the directory, I put the name of my company, I put the phone number and then right below that, I put one of the promises, which was one of the top complaints that I heard the entire year, which was nobody calls anyone back. So I said, I want my ad to read all phone calls returned. And he was like, that's it–that's it? That's all we need. And he's like, Well, you're in the landscape directory. You want a graphic? I'm like, I don't think I need it. But sure, what are you thinking? He said, How about a tree? Good. Put a tree in.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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