852 - How to be the world's greatest negotiator? With Rich Cohen


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Negotiation is very important, and the first step of negotiation is to recognize the power differential in the negotiation? Who has more power, and how do use the power to your advantage?

In this episode, I was joined by Rich Cohen, an American non-fiction writer, and a contributing editor at Vanity Fair and Rolling Stone came on to talk about his new book, The Adventures of Herbie Cohen: World's Greatest Negotiator!

Rich tells the crazy stories about how his father, Herbie Cohen an American negotiation expert, realizes negotiating is a game, and how he enjoys playing it.

Rich also talks about the technique that his father would use, and how he would find a way in the most unfavorable situation!

Listen to this episode, and hopefully, you can apply some of the lessons in your negotiation, and even salary negotiation.

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