Manage episode 298965936 series 85988
Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase, you can make your work faster, easier, and ultimately better.
In this episode, Neal Schaffer speaks with Bill King, the Director of Marketing at Frase, an end-to-end SEO content creation that helps you “go from content ideas to SEO results faster and easier.” Bill has also worked with HubSpot as the Senior Inbound Marketing Consultant, and as the Acquisition Marketing Manager with Drift. Tune in and listen to Bill sharing about Frase and trends in content and SEO that you need to know in 2021.
● The process of going from an idea to an article that gets traffic from google, the easiest thing you can do is keyword research.
● We’re not trying to just give you tools to do stuff faster, better, and cheaper. That’s already helpful. We’re saying how do you make sure that if you write this content, then it will be the best?
● Most of the value you’ll get in content and SEO will be on transferring clear expected outcomes of what you’re looking for and understanding what the recipe is to be successful in search.
● At the end of the day, we want people to go faster, better, and more efficiently.
● The only way to really quantify what great content means is to understand how you can actually wrap your head around what it actually means to be great content.
● One of the first things people think about when they hear the word automation or AI is they think that it’s gonna replace hard work and expertise. That’s clearly not the case.
● Google in the backend is trying to understand who are the credible sources for specific topics and which are the best.
● If you have the tools in place to know I’m speaking to this topic in a deep, authoritative way, you’re already setting yourself for success.
Mentioned Resources and Tools
Neal Schaffer Links
- Join My Group Coaching Membership Community: https://nealschaffer.com/membership/
- Learn More About My Fractional CMO Consulting Services: https://nealschaffer.com/fractional-cmo-services-by-neal-schaffer/
- The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
- Download My Marketing Tools Guidebook (50 Tools Recommended): https://nealschaffer.com/marketing-tools-guide
- Learn More About This Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/