The Right Approach to Twitter Marketing: How Kum & Go Builds Clout


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Season 2 is in full swing and we are kicking things off strong!

In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.

Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.

  • In today’s episode, we discuss the hurdles companies need to overcome to be authentic
  • what it really takes to build momentum on social media
  • And why sleeping on twitter is a huge mistake

Links mentioned in the episode:

Ariel's Book Recommendation: Anti-Social by Andrew Morantz

Kum & Go Social Pages:

Connect with Ariel on Twitter: @arieljrubin

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