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Half advice show, half cultural critique, and one wild ride through the world of wellness. Join podcast besties Kristen Meinzer and Jolenta Greenberg as they dissect the inner workings of the betterment industry - and offer up some advice along the way. Their goal? To help get you a little closer to fine. Kristen and Jolenta's first show By the Book is on this feed. To hear back episodes of By the Book, just scroll down!
301 A Taste for Blood
Manage episode 237096620 series 2518900
Зроблено Terry O'Reilly CBC і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.
There’s a lot more to Direct Marketing than “ShamWow”, and Ginsu knives, and Veg-O-Matics. On the season premiere of The Age of Persuasion, Terry O’Reilly looks at the changing craft of Direct Marketing- and explains why ad giant David Ogilvy called it his “first love and secret weapon”. Terry will track the history of Direct Marketing from Eaton’s catalogues to “amazing” TV offers to online banner ads.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-08.mp370 епізодів
