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Imperfect Paradise is a longform narrative podcast showcasing California stories with universal significance. Each story takes on something essential about California -- its progressiveness, its reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places -- and each season breaks it down into multiple 20-40 minute episodes that will be released sequentially. Season 1 sheds light on di ...
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410 All Things Being Equal: Parity Products
Manage episode 237096590 series 2518900
Зроблено Terry O'Reilly CBC і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.
Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100315_29193.mp370 епізодів
