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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
John Watton: Adobe VP Marketing
Manage episode 204359170 series 2286264
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John Watton leads EMEA marketing for Adobe's Enterprise portfolio of creative, document, and marketing solutions that empower brands to deliver the best digital experiences. He has 25+ years in B2B technology, SaaS, and eCommerce marketing and is a regular speaker and blogger focused on digital marketing.
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