James Shaw, Creative Director & Partner, Twin Creek Media, A DotCom Magazine Interview

The DotCom Magazine Entrepreneur Spotlight Series

About James Shaw and Twin Creek Media:

James Shaw the CEO/Creative Director at Twin Creek Media, responsible for marketing strategy and management of campaigns across Canada and the USA.

Since 2004, our award-winning integrated full-service marketing agency has worked with companies across Western Canada on digital and traditional projects that bring measurable results. Our team functions as an experienced marketing dept. that you can plug into your business. We've worked with many of our clients for years, helping them achieve their goals.

My strengths include: branding, internet marketing strategies, including eCommerce and online sales, email marketing, social media, web development, and search engine marketing. Due to previous positions, I have unique experience in high tech B2B, professional services, and not-for-profit sectors.

On a personal note, I live on a small farm in Kelowna, British Columbia with my wife and two kids. Depending on the season, I enjoy horseback riding, biking, skiing, boating, and other outdoorsy adventures with family and friends.

Twin Creek Media - your virtual marketing department.

After a decade and 100s of projects, we’ve talked with a lot of business owners and managers about their marketing challenges. Often they don’t have all the people they need on staff to accomplish their business goals. And hiring a bunch of new people is risky and expensive.

Strategy, design, programming, social media management, advertising, photography, video production, creative writing, analysis... the job roles go on and on.... and that’s where we can help.

Twin Creek Media brings a group of talented people, fresh ideas, and lots of experience to the table. Plug us in– it’s almost like we’re your marketing department across the road.

We get it. Choosing an agency is a tough decision. Or should you hire more internal staff instead? We’ve talked with a lot of business owners, and Marketing Directors over the years and noticed some common themes. Those questions lead to a fork in the road: either hire the necessary talent or outsource. We're not literally in your office, and we can't do everything. But we do have a small team of experienced experts that you can "plugin" to your operation for the cost of a single new hire. Just like an employee, we're not going to work for your competitor at the same time. Just like an employee, we're going to arrange all your advertising so you pay direct. But there's no training, no equipment to buy, less risk, and better results!

We have clients all over Canada, in all sorts of industries. From a strategy call with an Ottawa client to a video project in Calgary to a training session in Kelowna... location doesn't matter as much these days. We're in our Kelowna, BC headquarters, but it’s almost like we’re your marketing department across the road.

It's true. Our small team is often the perfect extension of your in-house marketing management. We're on the lookout for companies and organizations that want to grow. Disclaimer: It's also important that you aren't a micro-manager. Partnerships take trust and if you prefer the ability to walk over to someone's desk, you're better off hiring internally instead of outsourcing. For everyone else, what would you really want from a marketing partner? We've had many years to think about just that. Twin Creek has developed 4 differences that set our agency apart from the norm.