Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Вміст надано Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social
«
»
Secrets To Creating High - Value Print (Especially In This Economy)
MP3•Головна епізоду
Manage episode 338014041 series 166676
Вміст надано Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow. I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning. Thankfully by taking some needed steps – we grew during that period – and so did many of the clients using our technology. Recently, I dusted off my memories and made sure my team knew the steps we needed to implement today, so our clients were ready to weather any storm! Since cost-cutting won’t be enough, there are a few things I know for sure that Volume Mailers and PSPs need to think about right now: First, focusing on building closer “sticky” relationships with clients is vital. Your clients will cut their marketing budgets in 2023 – many already have – you may not even know. Protecting your direct mail jobs and revenue will be essential. Proving direct mail is effective and will be an essential step in helping CMOs preserve their print budget. Loyalty from clients, unfortunately, tends to go out the window. The competition will be fierce, and your competitor will do everything possible to prove they have a better solution. Data is king – and whoever owns the data – wins. You likely agree with each of those, right? But doing them well is the challenge. I’ve pulled the best thinking we can find from our experience with the last recession and print companies that are growing right now despite the pressures, and I will share: 1: How the most straightforward ideas are often the most powerful — but they require being open to thinking differently and understanding how the direct mail you’re printing for clients works. So I’ll show you specific examples (it’s probably not what you think). 2: Why you need to offer these simple direct mail ideas (new services) your Client asks for them. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/secrets-to-creati…-in-this-economy/
…
continue reading
91 епізодів
MP3•Головна епізоду
Manage episode 338014041 series 166676
Вміст надано Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow. I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning. Thankfully by taking some needed steps – we grew during that period – and so did many of the clients using our technology. Recently, I dusted off my memories and made sure my team knew the steps we needed to implement today, so our clients were ready to weather any storm! Since cost-cutting won’t be enough, there are a few things I know for sure that Volume Mailers and PSPs need to think about right now: First, focusing on building closer “sticky” relationships with clients is vital. Your clients will cut their marketing budgets in 2023 – many already have – you may not even know. Protecting your direct mail jobs and revenue will be essential. Proving direct mail is effective and will be an essential step in helping CMOs preserve their print budget. Loyalty from clients, unfortunately, tends to go out the window. The competition will be fierce, and your competitor will do everything possible to prove they have a better solution. Data is king – and whoever owns the data – wins. You likely agree with each of those, right? But doing them well is the challenge. I’ve pulled the best thinking we can find from our experience with the last recession and print companies that are growing right now despite the pressures, and I will share: 1: How the most straightforward ideas are often the most powerful — but they require being open to thinking differently and understanding how the direct mail you’re printing for clients works. So I’ll show you specific examples (it’s probably not what you think). 2: Why you need to offer these simple direct mail ideas (new services) your Client asks for them. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/secrets-to-creati…-in-this-economy/
…
continue reading
91 епізодів
Alle afleveringen
×Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.