#332: Yassamine Ebadat of Vityl, on Building Belonging, Hiring Tech Talent, Fundraising Advice, and Community-Based Organic Sales

Just Go Grind

Yassamine Ebadat is the Co-Founder and CEO of Vityl, an employee engagement SaaS solution designed to foster a foundational culture of belonging and drive stronger business performance. Vityl leverages machine learning to connect survey data to automated goals and nudges that inspire greater feelings of acceptance, recognition and connection in the workplace.

Vityl was founded by a team of human capital consultants with an acute understanding of their users' pain points. With experience guiding landmark companies through organizational transformations, they saw an opportunity to deliver a simple solution to complex culture challenges.

Prior to Vityl, Yassamine brought HR leadership experience and strong communication skills to her advisory work with clients as a Partner at Greater Human Capital. Previously, she served as the Director of People and Culture at Echo Energy in Oklahoma City, where she led the HR department; optimized recruiting, onboarding, and performance management processes; and served as a strategic advisor to the C-suite. She has also worked in employee engagement, social impact, and communications at JPMorgan Chase, Macmillan Publishers, and Publicis Groupe. Yassamine earned her Master of Science in Social Work from Columbia University, with a concentration in Social Enterprise Administration. She earned a Bachelor of Arts in English from The George Washington University.

Topics Covered by Yassamine Ebadat in this Episode

• How Vityl is transforming how people build culture together while growing individually
• Vityl’s origin story and Yassamine’s journey to becoming a founder
• Developing Vityl’s big vision
• Product development for Vityl’s platform
• Getting their first users and launching beta testing
• Yassamine’s first experience fundraising
• Yassamine’s advice on fundraising for other founders
• Navigating the advice of others while trusting your gut
• Growing Vityl’s team, hiring technical talent as a non-technical founder, and being deliberate about culture-building
• Vityl’s evolving business model and pricing
• Vityl’s GTM strategy
• Their community-based organic approach to sales
• Leading with persona vs. product
• What’s on the horizon for Vityl

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