How to Use Sponsorship Successfully - Mark Thompson - SRT - Ep 84

The Guild Dispensary

We know the role pharmacies play in our community but there are a lot of other local organisations that also play important roles in our communities; whether those be schools, sporting clubs, or other community activity or support groups.

These groups are often running engaging programs in our communities and, as such, attract strong memberships and loyal audiences. They are also often looking for funding to help support their endeavours.

This provides a great opportunity for community pharmacies to sponsor these organisations which provide wins for all involved.

However, if you are considering sponsorship, or maybe you already use sponsorship, a well-thought-out approach, aligned to what you are trying to achieve as a pharmacy business, is crucial to success.

Mark Thompson, from consultancy Sports Rights Tech, and someone with a long history of working in sponsorship, across organisations like Brumbies Rugby and St Vincent de Paul, as well as being a co-founder of the world’s first sponsorship management software company, SponServe, joins us to discuss how pharmacies can best utilise sponsorships as part of their marketing and business objectives.

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