Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Вміст надано The Daily Brief Podcast | Promax. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Daily Brief Podcast | Promax або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Episode 193: The Evolution of Troika Media Group
Manage episode 297969907 series 1458929
Вміст надано The Daily Brief Podcast | Promax. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Daily Brief Podcast | Promax або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In the past few years, Los Angeles-based brand performance company Troika Media Group has made some big moves.
In 2018, it acquired Mission to add to its international public relations and experiential marketing capabilities. In April, it went public. And in May, it acquired fintech platform Redeeem, which will help the company enter the burgeoning blockchain and NFT space.
Tune in to hear Promax Editorial Director Paige Albiniak chat with Troika Media Group President Dan Pappalardo and Head of New Business Kevin Aratari about why Troika made these moves, what they mean for the agency and how they reflect the future of the fast-moving entertainment industry.
102 епізодів
Поширити
Manage episode 297969907 series 1458929
Вміст надано The Daily Brief Podcast | Promax. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Daily Brief Podcast | Promax або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In the past few years, Los Angeles-based brand performance company Troika Media Group has made some big moves.
In 2018, it acquired Mission to add to its international public relations and experiential marketing capabilities. In April, it went public. And in May, it acquired fintech platform Redeeem, which will help the company enter the burgeoning blockchain and NFT space.
Tune in to hear Promax Editorial Director Paige Albiniak chat with Troika Media Group President Dan Pappalardo and Head of New Business Kevin Aratari about why Troika made these moves, what they mean for the agency and how they reflect the future of the fast-moving entertainment industry.
102 епізодів
Усі епізоди
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Схожі до The Daily Brief Podcast | Promax
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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continue reading
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continue reading
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