S05 Episode 239 | Ganni on the importance of action over labels & their 44 responsibility gameplan goals

Conscious Chatter

In episode 239, Kestrel welcomes Lauren Bartley, the head of sustainability and CSR for GANNI, to the show. A Danish contemporary ready-to-wear fashion brand, Ganni is known for building a cult following in the fashion space.

“Nowadays, sustainable or sustainability — it means different things to different people. To you, it might mean plastics and to me, it might mean human rights or circularity or carbon. You know — it’s so broad. I just think we need to move away from this broad brush approach to the subject and I guess, be more specific with which issues actually we’re trying to tackle.” -Lauren

On this week’s show, Lauren shares a bit of background on her distinct way into the fashion industry, and how she found her way to working with Ganni.

We talk about the brand’s resistance to labeling themselves as “sustainable”, how their 44 responsibility gameplay is driving them, and some of the ways they are working to creatively reduce their overproduction and waste, by adjusting their business model.

• Soil Association - their mission is to help everyone understand and explore the vital relationship between the health of soil, plants, animals and people. Lauren worked with them in the past.

• “Brands Are Claiming That They Are Not Sustainable. Here’s Why That’s A Good Thing”, Refinery29 article Kestrel mentions

• Open Apparel Registry, an open map of global apparel facilities

• Fair Wear Foundation, Ganni is working with a consultant to further explore what a living wage means throughout their supply chain

• Fashion On Climate Report by McKinsey x Global Fashion Agenda

• circular.fashion

• Ganni’s 2020 Responsibility Report

• Ganni Repeat, Ganni’s rental platform

• Ganni’s Responsibility page

• Follow Ganni Lab on Instagram >

• Follow Ganni on Instagram >

This week's episode is brought to you by OEKO-TEX® - a worldwide association of 18 independent research and test institutes that sets standards for safer textile and leather production and products. The OEKO-TEX® portfolio of independent certifications and product labels help all of us make responsible decisions to choose products that are safer, more environmentally friendly, and manufactured in a socially responsible way.

Learn more about their labels at www.oeko-tex.com.